BEST GOOGLE ALTERNATIVES FOR 2022
Are you looking for a list of search engines that you can use has an alternate to Google? Even though if Google has take the lead of the race.
Today, there are several alternative web search engines that can provide quality results like Google. Some of them are region-specific, and some are accessible to a global audience.
However, the search functionalities of the top search engines remain the same.
How do Search Engines work?
Search engines have three primary functions:
- Crawl: Explore the Internet for content on each URL they find.
- Index: Store and organize the content found during the crawling process.
- Rank: Display content that will best answer a searcher’s query, ranked by most relevant to least relevant.
Top 10 Most Popular Search Engines In The World (2022)
1. Google.
Google still remains the top search engine in 2022, having more than 90% of the global search market share.
Google search engine cut above all the other competitors in the search engine landscape when it comes to user engagement.That is the most reasons why Google has crowned the title the “most used search engine.”
Fetching the most relevant results in algorithm, and unmatched personalized user experience is the major factor for Google success above other search engines.
There are also some demerits in Google search.
Think about Google’s in the early days, Google are more focus on keeping the users happy.
Google SERP Features such as Ads, Knowledge Graph, Snippets, Map Pack, etc., have taken up prime positions on the SERP, leaving no chance for websites to get the same visibility as before.
The monetization of user data on a massive scale caused a persona shift for Google as an advertising platform.The more personalization you prefer, the more user data Google will collect from you.
So, if you’re concerned about privacy, Google is not the search engine for you, at least in 2022.
2. Microsoft Bing.
Microsoft Bing is the second most visited search engine in the world (at least in 2020).The hype around it ends soon after you realize that it owns just 2.39% of the total market share.
Microsoft Bing is one of the best search engine alternatives out there that can compete against Google’s megalomania – a true alternative search engine.
Bing uses its own algorithm for crawling and indexing purposes, which makes the SERP entirely different from what a Google search provides.In addition to this, the homepage of Microsoft Bing is much trendier with dynamic background images, unlike the plain white offered in Google.
But, the question here is, do people really care?When it comes to SERP features offered by Bing, there are a few areas where it beats Google.
- Local Search Results: The local search results in Bing are highly customizable and very pleasing to the eyes
- Image Search: Bing Image Search is way more advanced and organized than what you can find on Google.
- Video Search: Interestingly, videos that are displayed on Bing are mostly from YouTube, which is owned by Google.
- Links vs Content: It is well-known that Bing algorithms are more focused on finding and showcasing quality than counting the number of links.
According to recent figures, these features have helped Bing acquire a larger share of the search market in the US.which is an indication of the Microsoft-owned search engine making steady progress. Bing market share: 2.73%
3. Yahoo Search
The market share of Yahoo came down from 36.7% in 2001 to 1.64% in 2020.The search engine is now powered by Bing, which essentially means Yahoo gives the same results that Bing displays.
Yahoo was the first search engine that inspired and realize the possibilities of the search.
During the initial days, Yahoo worked more like a search directory that required manual entry of the information.
In 2001, Yahoo collaborates with Inktomi to share its searchable index and then later with Google in 2002.
Interestingly, Yahoo never had its own index until it purchased Overture Services, Inc. in 2003, which owned the AlltheWeb and AltaVista search engines by then.
Adding to this, Yahoo was using the Google Search Platform until 2003, which was when it discovered the latter to be a growing threat.
To be frank, Yahoo! seems to have given up the race to become one of the Google alternative search engines.
Yahoo market share: 1.47%.
4. Baidu
Baidu is the top search engine for Chinese citizens since when the government of China has put an indefinite blockade, popularly known as the Great Firewall, on all Google services.
Baidu was founded by Robin Li in China, Baidu has a lot of similarities with Google.
Currently, Baidu has a market share of 63.56% in China, beating Google and other Chinese search engines such as Sogou and Shenma by miles.However, Alibaba is putting in a tough fight with Baidu for product related search market.
Baidu has been emulating Google, not only with the principle of providing quality search results but also services and features that matter to the users.
Like Google, Baidu also has a minimalistic homepage. But unlike Google during its formative years, Baidu was selling its space for ads as early as 2004.
In addition to this, Baidu is also into AI and voice-assisted search.
As of 2019, Baidu performs an average of 2.37 billion voice searches per month, thanks to the popularity of its DuerOS voice assistant. It also has 1.1 billion global mobile users and more than 90% of internet users in China rely on Baidu.According to the latest figures, Baidu has 174 million daily active users and has already become the Google alternative search engine in China.
Baidu market share: 1.08%.
5. Yandex
They named it Yet Another Indexer, which later came to be known as Yandex. Looking at history, Yandex was the first search engine that was monetized to sell ads.
Yandex is the Russian counterpart to Google has baidu became counterpart in Chinese and going by age, Yandex is much older than Google.
They named it Yet Another Indexer, which later came to be known as Yandex.The founders of Yandex – Arkady Volozh and Arkady Borkovsky, came up with the idea of a web search engine software back in 1993.
They started delivering contextual advertisements on the search engine results page in 1998, two years ahead of Google.
Yandex is in very close competition with Google when it comes to the market share.
The Russian Search engine market share is spread more or less equally between Google and Yandex. Till July 2019, Yandex had a clear win over Google in Russia.
Since Google decided to penetrate the Russian search industry, Yandex has been facing intense competition. The other competitors, such as the Mail.Ru search engine, are almost obliterated by the competition between the two giants.
Yandex market share: 0.44%.
6. DuckduckGo
Founded by Gabriel Weinberg in 2008, DuckDuckGo has earned itself a name as a non-profit search engine.
DuckDuckGo has several features including maps, weather, news, images, videos, local business answers, products and shopping, flight information, calculator, sports score, currency conversion and much more.
This search engine also offers language and region localization, customizable themes and shortcut commands that can take you to other websites directly.
The search engine also has apps and extensions that allow you to use browsers like Chrome and Safari without being tracked.
DuckduckGo doesn’t collect your data, and as a result, the search results remain the same for you and your friends.
Not like Google search engine that gives personalized search engine experience to take advantage of users personal data.
Currently, DuckDuckGo has 172 employees, and they are focused more on giving users organic results than personalized ads.
The way DuckDuckGo is progressing makes us think about the humble beginnings of Google.Over the years, DuckDuckGo has grown at a steady pace. In January 2022, this privacy-focused search engine completed 100 billion searches. The Twitter account of the search engine thanked its users for the 100 billion all-time private searches.
The reason behind this increased popularity is the growing concern over privacy. Because of this, enterprises like Google and Apple had to block third-party cookies from tracking the users. Privacy has been the primary focus of DuckDuckGo from the start, and it is because of this that they have managed to reach this milestone.
Even though DuckDuckGo still has miles to go before it can challenge Google, it is gradually closing on other popular search engines like Yahoo! and Bing.
7. Naver
Naver is a South Korean online platform that developed its own search engine in 1999.It was the world’first operator to introduce comprehensive search features, such as compiling search results from various categories and listing them on a single page. Naver has introduced a range of new services over the years, starting from news and email to a Q&A platform. Naver is frequently referred to as ‘the Google of South Korea’.
8. Seznam
Seznam is a web portal and search engine in the Czech Republic.It was founded in 1996 by Ivo Lukačovič as the first web portal in the Czech Republic.
9. Ask
Ask.com is a question-answering-based search engine that started in 1996.
10. AOL
AOL is an American web portal based in New York. It was one of the earliest pioneers of the internet in the mid-1990s.
AOL maintains its own search engine site, called AOL Search, which was revamped and launched on January 20th, 2005.AOL Search engine provides users with access to the web, image, multimedia, shopping, news, and local search results.
This page focuses mainly on the web results AOL Search provides.When displaying results from a search, AOL breaks the page down into the following order from top to bottom: Two search bars (top and bottom of the page), Snapshots (if applicable), Sponsored Links, Matching Sites, and Product Results.
There are several web search engine alternatives in the market that can provide quality results like Google, you can explore Some of them are region-specific, and some are accessible to a global audience.
Several examples-: ccsearch, Yippy search, gibiru, Amazon, start page etc
Hope this article help you to discover other alternatives of Google search you can explore. You may also want to see different between Inbound and Outbound marketing, and ways to make money blogging.
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