THE BEGINNER’S GUIDE TO 5 TYPES OF INTERNET MARETING.
What Is Internet Marketing?
Internet marketing (also known as online marketing, digital marketing, emailmarketing, or web marketing,) is an all-inclusive term used to describe marketing activities conducted online. For this reason, internet marketing encompasses a wide range of strategies and tactics, such as social media marketing, content marketing, pay-per-click, and search engine optimization.
The five internet marketing we will be talking about are
- Social media marketing
- Influencer marketing
- Affiliate marketing
- Email marketing
- Content marketing
1. Social Media Marketing
Social media marketing is the process of acquiring attention and sales through the use of social media platforms such as Facebook, Instagram, or Twitter.
Now, social media marketing can be split into two camps: organic (free) or paid.
Organic Social Media Marketing
Organic social media marketing focuses on building a community and deepening relationships with consumers in an effort to induce interest and customer loyalty.
There are countless ways to do this – let’s take a look at a few.
First, you can position your brand as an authority in your niche. An easy way to do this is to engage other people and contribute valuable insights to conversations.
Paid Social Media Marketing
There are tons of ways to use paid social media marketing to promote your business, and each platform has its own suite of paid promotional options.
You can pay to promote your existing organic posts or create a dedicated Facebook ad tailored to your marketing objectives.
Most paid social media marketing is also referred to as “pay-per-click”.
2. Influencer Marketing
First thing’s first: What exactly is an influencer?
An influencer is someone with a relatively large online following, including: Mainstream celebrities
Influencer marketing is the process of working with influencers to promote a product or service to their online following.
Let’s look at an example from Vital Proteins.
This food supplement brand partners with influencers to reach their target audience of young, fashionable, health-conscious women.
Before internet marketing, influencer marketing was only available to large brands who could afford to work with big-name celebrities.
But now, everyone can engage in influencer marketing.
In fact, Influence.co found that on average, micro-influencers with 2,000 to 100,000 followers charge between $50 and $258 per instagram post.
with the survay conducted its observed that Micro-influencers actually perform better than big-name celebrities.
3. Affiliate Marketing
Affiliate marketing is essentially just online referral marketing.
A business will set up a program that pays commissions to external websites or individuals for the traffic or sales they generate.
This allows internet marketers and influencers to earn money promoting another business’s products or services.
Let’s look at an example.
Website host and domain registrar Bluehost have a popular affiliate marketing program that allows influencers and internet marketers to make money by promoting their services.
The popular blog, wpbeginner, promote their Bluehost affiliate link in their articles.
Each time one of their readers clicks the link and signs up, Bluehost give The wpbeginner a cut of the action.
4. Email Marketing
Email marketing is the process of using email to send direct marketing messages to people in an effort to gain new customers and retain existing ones.
Although email marketing might not seem like the most glamorous form of internet marketing, don’t underestimate its raw power.
Email marketing has a median return on investment of 122 percent – over four times higher than other types of internet marketing like social media and paid search.
Okay, so how does email marketing work?
Well, before you can begin email marketing, you’ve got to get your hands on some email addresses!
For this reason, email marketing nearly always works in partnership with other types of internet marketing like social media marketing and content marketing. In fact, just look to the right-hand side of this page, you’ll see a box inviting you to subscribe to our newsletter.
Email marketing campaigns will often start with something called a “lead magnet”
Now, this is when the fun starts.
After capturing email addresses, you can begin to nurture your email subscribers with useful content, giveaways, discounts, early access to new products, and more.
You can also boost sales using email segmentation.
This is when you create separate groups of subscribers (called “segments”) based on their personal preferences and what stage each subscriber is at in the buyer’s journey.
Then, you can create automated email campaigns for each segment, that:
- Welcome new subscribers
- Follow up abandoned carts
- Follow up with new customers to land repeat sales
- Ask happy customers for a review
- Re-engage inactive subscribers
- Gather valuable feedback from existing customers
- And more!
5. Content Marketing
Content marketing is the process of consistently creating, distributing, and promoting relevant online materials in a way that’s strategically designed to attract, engage, and convert your target market into customers.
There are countless forms of content that businesses use to do this, such as:
- Blog posts
- Videos (that are often shared to social media platforms like Facebook and YouTube)
- Industry reports and studies
- Infographics summarizing reports and studies
- Case studies
This article that you’re reading is content marketing!
Content marketing works closely with many other types of internet marketing – especially social media marketing and SEO.
As we saw above, social media is one of the main channels used to distribute and promote content.
Search engine optimized content is one of the best ways to get your brand higher in the search engine results pages (SERPs).
The key to content marketing is all about giving before you get.
I hope this article helped you learn more. You may also want to see this social media marketing for beginners, and how to create a landing page with WordPress.
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