Many small businesses owners wonder whether they should make a landing page or a full-fledged website to showcase their online presence.
Do you want to learn the difference between landing page vs website?
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What is a Landing Page?
A landing page is a stand-alone web page designed for a specific purpose and goal. It is a highly versatile tool that can be used in marketing, advertising, and lead generation campaigns.
Landing pages are designed with a single objective in mind, known as a Call to Action or CTA.
What is a Website?
A website is a collection of different landing pages and sections to help your users find what they’re looking for.
For instance, a typical business website can have an about section, a separate blog page, a contact us page, products and services pages, and more.
There are many different types of websites and they can all have different pages for different features.The website’s web pages are linked with hyperlinks and hypertext and share a common interface and design.
How a Website Differs from a Landing Page?
Unlike a landing page that has a single page containing all the information that a visitor needs to understand what it’s designed for, A website can have multiple pages of information with different goals and purposes.Not each page on a website is as highly focused on conversions as a landing page.For instance, a business website may want users to get information about all the products and services they are offering. It may also give users multiple calls to action to choose from (e.g. make a purchase, ask for quote, join email list, follow on social media, and more).
Different types of websites would have different goals and a website gives them more ways to engage the audience.
A website could also be supported by multiple landing pages for their marketing campaigns.
Landing page vs Website – Which One to Choose?
Many beginners struggle to decide between landing page vs website and which one to choose?
The answer lies in your own requirements and what you want to achieve for your business.
If you want to quickly launch a product, create an online presence for your business, capture potential leads and customers, then a landing page would be an easy way to go.
On the other hand, if you want to create a multi-page online presence for your business, use an eCommerce cart, sell online courses, start a blog, and more, then you will be better off with a website.
Remember you can always choose to create a landing page as a single-page website. You can also convert your landing page to a full-fledged website as your business grows.
Similarly, you can also create a complete website with multiple pages and still add landing pages for specific campaigns.
What Do I Need to Make a Landing Page vs Website?
You’ll need a domain and a web hosting account to create a landing page or a website.
A domain name is the location of your website or landing page (e.g. wpbeginner.com). This is what your users will type in their browsers to view your landing page or website.
The web hosting account is where your landing page or website files will be stored.
Normally, a domain costs around $16 per year, and hosting plans start at $7.88 per month (usually paid annually). Now this is a significant amount if you are just starting out.
How to Make a Landing Page for My Business
There are different ways using different plugings to build a landing page example Elementor page builder, instabuilder, SeedProd page builder etc .
The easiest way to make a landing page is by using SeedProd. It is the best landing page builder on the market and allows you to easily create landing pages using a drag and drop interface and without writing any code.
First, you need to install and activate the SeedProd plugin. For more details, see step by step guide on how to install a WordPress plugin.Note: There is also a free version of SeedProd available that you can use to give it a try. However, you’ll need to upgrade to unlock all features and templates available in the premium version.Upon activation, you need to enter your SeedProd license key. You can find this information under your account on the SeedProd website.
How to Make a Complete Website for My Business
WordPress is the most powerful website builder used by millions of business websites, eCommerce stores, blogs, news and media sites.Since you have already installed WordPress on your hosting account, you can simply login to your account dashboard and start working on your website.
First, you want to add new pages by visiting Pages » All Pages page and clicking on the Add New button.
WordPress comes with a powerful editor that allows you to easily add design and content elements to your pages as blocks. To learn more on how to publish a website.
Next, you would want to choose a design for your website. WordPress comes with thousands of free and paid themes for all sorts of websites.Bonus Tip: Need help choosing a theme, see expert pick of the most popular WordPress themes .Once you have found a theme you want to use, you can go to Appearance » Themes page and click on the Add New button to install it.
See our tutorial on how to customize a WordPress theme for detailed instructions.
The real power of WordPress comes from its plugins. These are like apps for your WordPress websites that you can install to extend its features. Start by checking out the pick of the essential WordPress plugins.Need more help with your new website? See our detailed tutorial on how to make a website with step by step instructions.
I hope this article helped you learn more about the Difference between landing page and website . You may also want to read about Difference between inbound and outbound marketing, and the focus guide on 5 types of internet marketing.
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