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How to start a blog in 2022? Good idea. Blogging is an effective tool for ecommerce merchants, the more reason many of them want to learn how to start a blog in 2022. 

Blogging can help bring in traffic and sales for your business,a blog will increase inbound links by 97 percent. 

But the benefits of blogging go beyond just SEO. Your blog is a powerful nurturing tool. When done well, it can build relationships and foster loyalty in your brand. And that’s everyone’s goal at the end of the day, right? 

Reason to start blogging in 2022.

Blogging can have tons of benefits for ecommerce businesses:

  • Good for SEO: More content around relevant keywords means more chances to rank and get backlinks.
  • Converts customers: Not every website visitor is ready to buy. Giving them a rich content experience builds more trust and pushes them closer to conversion.
  • Nurtures customer relationships: You can add to the customer experience by providing content with added value that helps them make the most of their purchase.
  • Builds brand awareness: If your content is shareable, users will put your brand in front of their networks.
  • Supports other marketing initiatives: As you grow your marketing efforts, content will play an important role – especially for channels like social media and email
  • Generates passive income: Some blogs even have auto-monetization opportunities, which can be a great way to earn passive income.

If you’re just getting started on creating a blog, it’s a good idea to first define your goals. What are you hoping to get out of your blog? This will inform your overall blogging strategy and ensure your efforts are cohesive and helpful for your business

How to create a Blog in 5 simple step

1.Choosing Your Blogging Platform

If you already have an ecommerce store set up, the easiest way to start a blog is to use your existing platform – it’s often just a matter of turning it “on.” This is one of the ways to start a blog for free (or at least at no additional cost). But if you don’t have an online store or it’s built on a platform that won’t support a blog, you’ll want to find a different tool. Some common platforms for brands that want to know how to make a blog include: 

    • WordPress
    • Blogger
    • Tumblr
    • Medium
    • Blogspot
    • LinkedIn

The steps for how to set up a blog depend on your chosen platform. Some require merely an account sign-up, and you’re ready to go. Others require more customization and choices as you go through the site builder. 

Generally speaking, you’ll want to host your own blog. It’s ideal if it’s at the same URL as your online store or at least a version of that URL. For example: or

Your website platform might dictate your URL structure.

2. Getting the Design Right

When it comes to your blog design, you want it to be cohesive with your existing ecommerce presence.Each platform has its own design and customization options. 

Generally speaking, you want your blog to be legible – this means plenty of white space as well as easy-to-read and simple font. Imagery is also important, especially if you’re a visual brand. In this case, make sure you have lots of room for large photos and big thumbnails. 

Note: If you’re starting a blog using wordpress, make sure to check out the following guide: How to customize your wordpress themes  you can enhance the user experience.

3. Knowing What to Blog About

Here’s the tough part: What the heck do you say on your blog? 

Unfortunately, there’s no one-size-fits-all answer to this question. The real answer is that it depends. It depends on your audience, your business goals, and your resources. 

When you’re first starting out, it’s a good idea to experiment with all kinds of content types and topics. This will allow you to see what content resonates with your target audience the most, which should guide your efforts moving forward.

Conduct keyword research, check forums in your niche, and look at customer support queries to find out what people are asking. This will help you hone in on themes. From there, you can build content ideas around answering those questions. Below are some specific ideas to get started with.

4. Creating Content

You get the idea, so now let’s bring it to fruition. Writing isn’t easy for everyone – especially when you’re juggling a million other things to keep a business running. It’s easy to let blogging fall to the bottom of your priority list. 

But there are a few ways you can create content: 

  • Do it yourself: If you have the time and skills to do it, create your own content. This is the most cost-effective option but also the most difficult to commit to on a consistent, long-term basis. 
  • Delegate it to your team: If you have employee(s), consider adding this as a responsibility. It’s well-suited for whoever’s in charge of your social media and email marketing. This can also be challenging to commit to on an ongoing basis, and could take time away from other duties. 
  • Outsource: Outsourcing is the most costly option but also the most realistic one for many businesses, at least from a time and bandwidth standpoint. There are many outsourcing options depending on your budget. Just remember, you get what you pay for! 

Don’t forget about imagery, too. If you don’t have graphic design or photography skills, there are tons of resources online that fit every budget. You can hire a professional to do it for you, or source your own images.

5. Publishing and Distributing Content

Today’s most successful blogs also have a promotion and distribution strategy. Your blog, social media, and email marketing should be closely integrated. The blog content will fuel your social and email efforts and give you somewhere to direct users. 

Posting the content isn’t enough

Throw a Facebook pixel onto your blog pages, too. This way, you can retarget users who’ve engaged with your content but haven’t made a purchase. Over time, you can warm these leads and drive them to conversion.

There are also paid options to get your blog content out there. Check out tools like Outbrain and Taboola to see what works within your parameters. 

How to Start a Successful Blog That Brings In The Money

Want to learn how to make a successful blog that generates income? Back when blogging first started, revenue mostly came in from selling ad space. And while this is still a viable way to generate a bit of passive income, the real ROI for dropshippers comes in when you’re intentional, strategic, and committed. 

Blogging is a long game – it’s not a get-rich-quick scheme. It’s not even a get-a-ton-of-readers-quick scheme. Over time, you’ll gain traction and learn more about your blog’s performance, so you can tweak as needed.

Making money from your blog as an ecommerce seller starts with putting your audience first. The most successful brands take a customer-centric approach, and that trickles down to your blog, too.

That being said, promoting your products isn’t the only way to make money blogging. There are other options: 

  • Sponsored content: Once you’ve built up a regular readership, you can charge other companies to publish content on your blog. This will typically include links back to their site. 
  • Digital ads: Sign up for an ad-hosting platform like Google AdSense. You’ll host ads on your blog and earn money for the traffic sent to those ads. Just be weary of creating an ad-heavy, spammy experience – customers come first! 
  • Affiliate marketing: Like the two options above, affiliate marketing works best when you have a steady stream of traffic coming to your blog. In affiliate marketing, you’ll promote other products/services in your blog posts and earn a percentage of revenue for every conversion sent from your site.


Every blog is different, but there are some universal truths: Put your audience first, be prepared to invest in the long game, and don’t forget to review your analytics to see what’s working. 

To have the best chance at making money from your blog, plan strategically. Choose a platform that will integrate seamlessly with your ecommerce presence, create a design that invites user engagement, create content your audience will care about, and put it in front of the right people. 

Monetizing your blog as a dropshipper comes down to putting your audience first. Remember, it’s not the place for a hard sell. This is where you build and nurture customer relationships that will lead to conversions and brand loyalty in the long run.

I hope this article helped you learn how to add ebook downloads in WordPress. You may also want to see of Beginner guid on internet marketing, and how to create a landing page with WordPres

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