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Landing page Vs Website Difference

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Many small businesses owners wonder whether they should make a landing page or a full-fledged website to showcase their online presence.

Do you want to learn the difference between landing page vs website?

Table of Contents

What is a Landing Page?

A landing page is a stand-alone web page designed for a specific purpose and goal. It is a highly versatile tool that can be used in marketing, advertising, and lead generation campaigns.

Landing pages are designed with a single objective in mind, known as a Call to Action or CTA.

What is a Website?

A website is a collection of different landing pages and sections to help your users find what they’re looking for.

For instance, a typical business website can have an about section, a separate blog page, a contact us page, products and services pages, and more.

There are many different types of websites and they can all have different pages for different features.The website’s web pages are linked with hyperlinks and hypertext and share a common interface and design.

How a Website Differs from a Landing Page?

Unlike a landing page that has a single page containing all the information that a visitor needs to understand what it’s designed for, A website can have multiple pages of information with different goals and purposes.Not each page on a website is as highly focused on conversions as a landing page.For instance, a business website may want users to get information about all the products and services they are offering. It may also give users multiple calls to action to choose from (e.g. make a purchase, ask for quote, join email list, follow on social media, and more).

Different types of websites would have different goals and a website gives them more ways to engage the audience.

A website could also be supported by multiple landing pages for their marketing campaigns.

Landing page vs Website – Which One to Choose?

Many beginners struggle to decide between landing page vs website and which one to choose?

The answer lies in your own requirements and what you want to achieve for your business.

If you want to quickly launch a product, create an online presence for your business, capture potential leads and customers, then a landing page would be an easy way to go.

On the other hand, if you want to create a multi-page online presence for your business, use an eCommerce cart, sell online courses, start a blog, and more, then you will be better off with a website.

Remember you can always choose to create a landing page as a single-page website. You can also convert your landing page to a full-fledged website as your business grows.

Similarly, you can also create a complete website with multiple pages and still add landing pages for specific campaigns.

What Do I Need to Make a Landing Page vs Website?

You’ll need a domain and a web hosting account to create a landing page or a website.

A domain name is the location of your website or landing page (e.g. wpbeginner.com). This is what your users will type in their browsers to view your landing page or website.

The web hosting account is where your landing page or website files will be stored.

Normally, a domain costs around $16 per year, and hosting plans start at $7.88 per month (usually paid annually). Now this is a significant amount if you are just starting out.

How to Make a Landing Page for My Business

There are different ways using different plugings to build a landing page example Elementor page builder, instabuilder, SeedProd page builder etc .

The easiest way to make a landing page is by using SeedProd. It is the best landing page builder on the market and allows you to easily create landing pages using a drag and drop interface and without writing any code.

First, you need to install and activate the SeedProd plugin. For more details, see step by step guide on how to install a WordPress plugin.Note: There is also a free version of SeedProd available that you can use to give it a try. However, you’ll need to upgrade to unlock all features and templates available in the premium version.Upon activation, you need to enter your SeedProd license key. You can find this information under your account on the SeedProd website.

How to Make a Complete Website for My Business

WordPress is the most powerful website builder used by millions of business websites, eCommerce stores, blogs, news and media sites.Since you have already installed WordPress on your hosting account, you can simply login to your account dashboard and start working on your website.

First, you want to add new pages by visiting Pages » All Pages page and clicking on the Add New button.

WordPress comes with a powerful editor that allows you to easily add design and content elements to your pages as blocks. To learn more on how to publish a website.

Next, you would want to choose a design for your website. WordPress comes with thousands of free and paid themes for all sorts of websites.Bonus Tip: Need help choosing a theme, see expert pick of the most popular WordPress themes .Once you have found a theme you want to use, you can go to Appearance » Themes page and click on the Add New button to install it.

See our tutorial on how to customize a WordPress theme for detailed instructions.

The real power of WordPress comes from its plugins. These are like apps for your WordPress websites that you can install to extend its features. Start by checking out the pick of the essential WordPress plugins.Need more help with your new website? See our detailed tutorial on how to make a website with step by step instructions.

I hope this article helped you learn more about the Difference between landing page and website . You may also want to read about Difference between inbound and outbound marketing, and the focus guide on 5 types of internet marketing.

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How to Start an Online Store in 2022.

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How to start an online store in 2022?

how to start an online store 2022

We know that building an online store can be a terrifying thought especially when you are not a techy.

Well, you’re not alone. This comprehensive guide will show you on how to build your online store with WordPress.

What Do You Need to Start an Online Store?

The three things you need to start an online store are:

  1. A domain name idea (this will be the business name of your online store i.e wpbeginner.com)
  2. A web hosting account (this is where your website lives on the internet)
  3. Your undivided attention for 30 minutes.

You can setup your own online store with WordPress in less than 30 minutes and we’ll walk you through each step of the process.

Step 1: Setting up Your Online Store Platform

There are two popular eCommerce platforms that we recommend: Shopify or WordPress + WooCommerce.

Shopify is a fully hosted eCommerce solution that starts at $29 / month (paid monthly or yearly upfront to earn a discount). It’s a hassle-free solution where you just log in and start selling. The downside to Shopify is that it gets quite expensive, and your payment options are limited unless you pay additional fees.

This is why most users choose WordPress + WooCommerce because of the flexibility it offers. It does require some setup, but it’s worth doing it in the long run. WordPress is the most popular website builder and WooCommerce is the world’s largest eCommerce platform.

In this tutorial, we will walk you through how to set up an online store in WordPress using WooCommerce.

To set up your eCommerce store, you need to a domain name, web hosting, and an SSL certificate.

A domain name is your website’s address on the internet. It is what users will type in their browsers to reach your website (for example: google.com or wpbeginner.com).

Web hosting is where your eCommerce website lives on the internet. It’s your website’s house on the internet. Every website on the internet needs web hosting.

The next step is to set up WordPress and your online store.

Step 2. Setting up WordPress

Upon your first login to your WordPress website, Bluehost may offer you help with setting up your website.

Go ahead and click on ‘I don’t need help’ link. Don’t worry we will walk you through all the necessary steps.

Let’s set up your WordPress website.

First, you need to visit Settings » General page to setup your WordPress site title and description.

WordPress online store title and description

You can use your store name as site title and provide a catchy description for your business. The description part is optional so don’t worry if you can’t come with something right away.

Setting up HTTPS to Use SSL

Your WordPress hosting package came with a free SSL Certificate. This certificate is pre-installed for your domain name. However, your WordPress site needs to be configured, so it loads as https vs http.

On the Settings » General page, you need to change your WordPress Address and Site Address to use https instead of http.

Use HTTPs for your WordPress store address

Don’t forget to scroll down to the bottom of the page and click on the ‘Save Changes’ button to store your settings.

Your basic WordPress setup is complete. Now it is time to setup your online store.

Step 3. Setting up Your WooCommerce Store

WooCommerce is the best online store builder on the market. It is built on top of WordPress which gives the flexibility of WordPress with freedom to sell any type of products you want.

First, you need to install and activate the WooCommerce plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Simply go to Plugins » Add New page and search for WooCommerce. In the search results, click on the Install Now button

WordPress will now fetch and install WooCommerce plugin for you. Wait for it and to finish downloading the plugin and then click on the ‘Activate’ button to continue.

Upon activation, WooCommerce will launch the set up wizard and you’ll see the Welcome to WooCommerce screen. This set up wizard will walk you through important WooCommerce settings.

WooCommerce wizard

First, you need to provide basic information for your online store such as address, country, and region. If you are a retailer, then you can add your retail location information as the address.

After that, click on the Continue button to move on to the next step.

Next, you’ll be asked to choose a store industry. You can choose an industry closest to the type of store you want to make.

Click on the continue button to move on.

After that, you’ll be asked to choose the types of products you’ll be selling on your store. For instance, if your products need shipping, then you can choose physical products.

Choose product types

You can also choose multiple product types. For example, you can choose both Physical Products and Downloads too. Don’t worry about selling different product types. You can select which type of product you are adding for each product.

Click on the Continue button.

Next, you’ll be asked to provide some business details like how many products you plan to sell and if you are selling elsewhere. You can choose that I don’t have products yet and select ‘No’ for the other option.

Now, you need to switch to the ‘Free Features’ tab. You’ll see a box pre-checked to install free features for your website.

You need to uncheck this option as it will install several other WooCommerce extensions that you may not need. If you need them later, then you can always install them on your own.

Click on the Continue button for the next step.

Next, you’ll be asked to choose a theme for your online store. You can continue with your current default theme, choose Storefront or any of the free options listed on the page.

That’s all, you have successfully completed basic WooCommerce setup.

Step 4. Setting up Payments for Your Online Store

Next, you need to set up payment methods to accept online payments on your store. WooCommerce provides a bunch of payment gateways that you can easily setup.

Simply go to the WooCommerce » Settings page and switch to the ‘Payments’ tab. By default, you can choose from PayPal Standard, Cash on Delivery, Checks, and Bank Transfers.

Payment settings

Scroll below and you will also see the option to install Stripe, PayPal Checkout, and WooCommerce Payments. We recommend choosing Stripe and PayPal Standard as your payment options.

For each payment gateway, you can click on the Set up button and provide the required information. For instance, you can enable Stripe and enter your API Keys (you can find this information under your Stripe account).

Stripe settings

Don’t forget to click on the Save changes button to store your payment settings.

Step 5. Adding Products to Your Online Store

Let’s start with adding the first product to your online store.

You need to visit Products » Add New page to add a new product.

Add new product

First, provide a title for your product and then some detailed description.

On the right hand column, you will see the ‘Product Categories’ box. Click on the ‘+Add New Product Category’ to create a category for this product. This allows you and your customers to sort and browse products easily.

Add product category

Scroll down a little and you will notice the Product Data box. This is where you will provide product related information like pricing, inventory, shipping etc.

Below product data box, you will see a box to add product short description. These product descriptions will be used when users are viewing multiple products on a page

Lastly, on your right hand column you will see boxes to add a main product image and a product gallery.

Product images

Once you are satisfied with all the product information you have added, you can click on the Publish button to make it live on your website.

Repeat the process to add more products as needed.

Step 6. Select and Customize WordPress Theme

Themes control how your WordPress sites look to the users when they visit it. For a WooCommerce shop, they also control how your products are displayed.

There are thousands of paid and free WordPress themes available that help you create a stunning online presence.

However, not all WordPress themes are designed specifically for eCommerce stores. We have hand-picked some of the best WooCommerce themes that you can choose from.

If you need help selecting a theme, then please refer to our guide on 9 things you should consider when selecting a perfect WordPress theme.

Once you have installed a WooCommerce theme you can customize its appearance to your own requirements.

Simply head over to Appearance » Customize page. This will launch theme customizer where you can change different theme settings.

Customizing your WordPress theme

Most modern WooCommerce themes come with different customization options and work well with desktop as well as mobile devices.

Step 7. Extend Your Online Store With Plugins

Now that your store is almost ready, you may want to add more features to create a successful online store. For example, you can add a customer support form or promote your new business on social media to make your first sale.

This is where plugins come in.

Both WooCommerce and WordPress allow you to easily add new features to your website by using plugins or extensions.

Plugins are like apps for your WordPress website. There are thousands of them that you can use, both free and premium. The WordPress.org plugin directory alone has more than 59,000 plugins.

However, this abundance of choice also makes it difficult for beginners to choose the right plugins. How do you know which plugin to choose?

Here are some of our top picks for essential plugins that every online store should install.

1. OptinMonster.

OptinMonster helps you easily convert website visitors into paying customers. It comes with tools like lightbox popups, sticky header and footer banners, countdown timers, spin to win, and more.

All of them help to improve conversions, boost sales, grow your email list, and reduce shopping cart abandonment.

Note: You can get a free version of OptinMonster if you sign up from inside the OptinMonster WordPress plugin.

2. wpforms

WPForms is the best form builder plugin for WordPress. It allows you to easily create any type of form for your store including contact forms, surveys, login forms, gift cards order form, and more.

It has an intuitive drag and drop form builder that allows you to just point and click to create forms. See our guide on how to easily create a contact form in WordPress for detailed instructions.

Note: WPForms also has a free version called WPForms Lite that you can use if you don’t need the Pro features.

3. AffiliateWp

AffiliateWP helps you easily add an affiliate program to your online store. This allows you to partner up with affiliate marketers to promote your products for a commission.

It comes with powerful affiliate tracking, no transaction fees, fraud detection, 1-click payouts, and an affiliate dashboard for your partners. For more details, see our guide on how to create a referral program for your online store.

4. All in one seo for wordpress.

All in One SEO for WordPress is the best SEO plugin for WooCommerce. It allows you to easily optimize your online store for SEO without any search engine optimization skills.

It comes with a full eCommerce support, schema markup, sitemaps, breadcrumbs, and more. This helps you bring more traffic to your online store. For details, see our complete WooCommerce SEO guide for beginners.

Note: There is also a free version of AIOSEO which is still pretty powerful for those who’re just starting out.

5. Monsterinsights.

MonsterInsights is the best Google Analytics plugin for WordPress. It helps you see where your customers are coming from and what they do on your website.

MonsterInsights comes with WooCommerce tracking so you can see the conversions and sales data on your website. This helps you adjust your marketing strategy and grow your small business with data driven  decisions.

6. Hubspot.

HubSpot is the best CRM plugin for WordPress and WooCommerce. It allows you to automatically sync your forms, manage contacts, segment them into lists, and see every interaction your visitors have with your site. It also has free email marketing feature built-in.

They also let you add live chat to your website pages and get analytics on the performance of your entire marketing program.

There are many other plugings that add more functionality to your online store.

We hope that this tutorial helped you learn how to build an online store.

I hope this article helped you learn more. You may also want to see of Beginner guid on internet marketing, and how to publish a website

customize website

How to Customize Your WordPress Theme (Beginner’s Guide)

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Are you looking for how to customize  WordPress theme ?

Many WordPress themes come with built-in options to easily customize the design and layout. You can also add more customization options using plugins.

Why Customize Your WordPress Theme

WordPress themes are designed for generic website niches. For instance, there are themes for different types of small business websites, photographers, bloggers, and more.

After picking a theme, you’ll need to customize it to your own requirements.

For instance, you may want to use your own custom logo, brand colors, tweak the layout a little bit, change font sizes, use your own images, and more.

Some of these customizations are necessary to make a website that truly represents your business and brand, and doesn’t just look like everyone else’s.

Depending on which WordPress theme you choose, these options may vary a lot from one theme to another.

For instance, some themes may give you an option to move the sidebar from right to left while others may not even have a sidebar in their layout.

That being said, let’s take a look at how to easily customize your WordPress theme without writing any code.

Using the Default Theme Customizer.

There are currently not very many themes on the market with full support for the new full-site editing feature.

However, we’ll show you how to use it to customize your WordPress theme. We’ll also show you how to use the legacy theme customizer as well as the complete WordPress site builder tool that we recommend for beginners.

Using the Full Site Editor in WordPress to Customize a Theme

If your WordPress theme supports full site editor, then you’ll see the Editor menu under the Appearance option in the WordPress admin sidebar.

Launch new full site editor in WordPress

Clicking on it will launch the full site editor.

You can add new elements to your templates by adding blocks. Apart from regular blocks, you can also use site-wide blocks like navigation, logo, post query loops, and more.

Each block comes with its own settings, where you can style it differently and change colors, typography, and other option.

Block settings

Your WordPress theme may also provide additional patterns that you can use to quickly create different sections.

You can find these under the Patterns tab.

You can edit different areas of your website by clicking on the template name at the top and choosing a different template to edit.

To view more templates, you can click on browse all template.This will show you a list of templates available in your theme that you can edit.

Simply click on a template name to open it in the editor.

Select a template to edit

The template will open in the same block editor.

From here, you can edit it any way you want.

Once you are satisfied with the changes you made to your theme, simply click on the Save button at the top to apply your changes.

Save changes to your theme

The full site editor is a powerful and flexible way to customize your WordPress theme.

Customize Your WordPress Theme with Full Control

The default WordPress theme customization options depend on which WordPress theme you are using.

If your theme supports a feature, you may be able to customize it using customizer or full site editor. This limits your ability to customize a WordPress theme.

What if you want to further customize or even create a custom WordPress theme for your website?

This is where SeedProd comes in.

It is the best WordPress website builder on the market. You can use it to create beautiful website layouts and even create a custom theme without writing any code.

First thing you need to do is install and activate the SeedProd plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation, you need to enter your license key. You can find this information under your account on the SeedProd website.

After that, you need to choose whether you want to create a custom WordPress theme or create individual pages for your website.

Using Legacy Theme Customizer in WordPress.

If your WordPress theme doesn’t support the full site editor yet, then it will use the legacy theme customizer feature in WordPress.

In that case, you can customize your theme by going to the Appearance » Customize page.

Launching WordPress theme customizer

Clicking on it will launch the Theme Customizer.

You’ll see customization settings on the left side of your screen, and the live preview of your website to the right.

The editable areas of your website will be highlighted with a pencil icon on the live preview.

You can also expand each option on the left panel to change its settings.

expanded option in theme customizer

The number of options in the left panel will vary from one theme to another.

However, most themes will support the basics like your site’s tagline, widgets, homepage settings, menus, and Additional CSS settings.

You may also want to see of Beginner guid on internet marketing, and digital marketing 

landing page

How to Create a Landing Page With WordPress

by with No Comment WEBSITEwordpress

Do you want to create a landing page on your WordPress site?

A landing page is a highly optimized marketing page. It helps businesses convert website visitors into customers and leads.

What is a Landing Page?

A landing page is a purpose-built page designed to increase sales or generate leads for a business.

They are widely used in paid marketing, email, and social media campaigns. Users coming from these sources will land on this page first, which is why it is called a landing page.

What is the difference between the homepage and a landing page?

A homepage is your website’s front page and what users will see when they enter your domain name in their browser. On the other hand, a landing page can be a standalone page where most visitors land from paid or third-party traffic sources.

Your website’s homepage is designed for visitors to engage with your website, explore other pages, browse products, or sign up. It has more links and provides users with more choices.

On the other hand, a landing page, also called a “squeeze page”, is built for higher conversion rates. It has fewer links and is designed for users to make a purchasing decision or give their information for future outreach.

Your website can have only one homepage, but you can create as many landing pages as you want for different campaigns. For example.

  • A landing page for your paid advertising campaigns
  • A page for subscribers coming from your email list, visitors from social media, and more
  • Users landing on a specific product or service page
  • and many more…

That being said, let’s take a look at how to create a beautiful custom landing page in WordPress without needing any CSS, HTML, or PHP know-how.

We’ve chosen the top three solutions for creating landing pages in WordPress. These landing page builders are easy to use, optimized for speed, and affordable for small business. You can pick the solution that best fits your need.

Method 1. Creating a WordPress Landing Page using SeedProd

This method is the easiest and recommended for all users.

For this method, we’ll be using SeedProd. It is the best WordPress landing page plugin on the market and allows you to create any type of landing page with no coding required. SeedProd is also optimized to be lightweight, fast, and SEO friendly.

First, you need to install and activate the SeedProd plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Note: There is a free version of SeedProd plugin available on WordPress.org, but we will be using the Pro version since it offers more powerful features.

Upon activation, you’ll be asked to enter your license key. You can find this information under your account on the SeedProd website.

Next, you need to visit SeedProd » Pages page and click on the ‘Add New Landing Page’ button.

Create a new landing page

On the next screen, you’ll be asked to choose a landing page theme.

SeedProd comes with dozens of beautiful landing page templates neatly organized for different campaign types. Simply click to select a template that you want to use as a starting point.

Choose a page template

You’ll be asked to provide a title for your page and choose a URL. Choose a catchy page title and don’t forget to add your target keyword in the page URL.

Choose a page title and URL

This will load the SeedProd page builder interface. This simple drag and drop builder will show a live preview of your page to the right and a toolbar on the left.

Blocks are the core design tool in SeedProd. You can use them to create any layout you need. You can also use columns to place blocks side by side.

You can simply point and click on any block on the page to customize it. You can also drag and drop blocks to move them up or down.

You can add new blocks to your page from the left column. SeedProd comes with popular landing page design elements that you can simply drag and drop anywhere on your page.

You can also change background colors, add background images, change colors and fonts to match your brand or theme

Plus, SeedProd comes with ‘Sections’ too. These are common design areas used by landing pages. For instance, header, hero image, call to action, testimonials, contact form, FAQs, features, footer, and more.

Reusable sections in SeedProd

SeedProd is also compatible with WooCommerce. This allows you to create product landing pages, eCommerce landing pages, promotional pages for sales and other events.

Using a Custom Domain for Your Landing Page

Do you have a custom domain that you want to use for your landing page?

This allows you to use your WordPress website to create landing pages, coming soon pages, product pages, geo-targeted ad campaigns, microsites, and more with their own domain names.

Instead of creating a WordPress multisite network or installing multiple WordPress websites, you can simply make a landing page and point it to your custom domain name.

Simply switch to the Page Settings tab and then click on the ‘Custom domain section.

Add custom domain for your landing page

Make sure that your WordPress hosting provider allows you to use multiple domains, and you have added the domain name to your hosting dashboard.

Method 2. Creating a Landing Page in WordPress using Beaver Builder

 Beaver builder is another popular drag and drop website builder. It allows you to easily create a landing page using ready-made templates that you can modify with simple drag and drop tools.

First, you need to do is install and activate the Beaver Builder plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation, you need to visit Settings » Beaver Builder page to configure plugin settings.

Add Beaver Builder license key

Under the License tab, click on the ‘Enter License Key’ button to add your license key. You can find this information under your account on the Beaver Builder website.

Next, you need to head over to Pages » Add New page from the WordPress dashboard to create your first landing page.

Beaver Builder works with all top WordPress themes. Many of these themes come with a landing page template designed to work with page builder plugins. Typically, they are wide layouts with no sidebar and widgets.

If your theme doesn’t have such a template, then you can create one on your own using a child theme. For detailed instructions, see our guide on how to create a full width page in WordPress.

Select a landing page or full-width template from the ‘Page Attributes’ box in the right column and now save your page to apply the changes.

Select a theme template

You are now ready to make a landing page.

Click on the ‘Launch Beaver Builder’ button in the post editor to launch the builder interface.

Launch Beaver Builder

Beaver Builder will open with your theme’s landing page template. You need to click on the add button on the top right corner of the screen and switch to the Templates tab.

Here, you’ll find several ready-made templates to choose from. Select ‘Landing Pages’ from the group drop-down menu and then choose a template that looks close to what you have in your mind.

Once you select a template, Beaver Builder will load it in the preview window.

Point and click to edit

You can now point and click on any page content to edit it. You can change the text, change background color or images, adjust the width and height of the rows and columns.

You can add or remove content items from your template. Simply click on the add button and switch to the rows tab. You can add either single or multiple columns.

Add rows and columns

After adding a row, switch to the modules tab. Modules are content elements that you can add to your landing page. Beaver builder comes with all the essential modules including text, headings, CTA buttons, video, audio, animated countdown timer, and more.

Add modules to your landing page template

Once you are satisfied with the design, you can click on the ‘Done’ button at the top and then save or publish your page.

Save or publish your landing page

You can now visit the page to view your landing page in action. Feel free to edit it again if you need to adjust, add, or remove anything.

Method 3. Creating a Landing Page in WordPress using Divi.

Divi is a popular WordPress page builder plugin by the team behind Elegant Themes. It comes as a theme with page builder support, and you can also use it as a standalone page builder.

First, thing you need to do is install and activate the Divi Builder plugin.

Note: If you are installing Divi theme then you don’t need to install the page builder plugin. Simply follow our instructions on how to install a WordPress theme.

Upon activation, you can go to Pages » Add New page to create your landing page. On the page edit screen, click on the ‘Use Divi Builder’ button to launch the Divi page builder.

Launch Divi Builder

Next, you will see a welcome popup to familiarize yourself with the editor, you can exit it by clicking on the Start Building button.

After that, you’ll see the option to start from scratch, choose a layout, or clone a page. You need to click on the choose a layout button.

Divi layout options

Divi comes with dozens of ready to use landing page templates organized by categories. Simply click to choose a template that you want to use as a starting point.

Choose a template

On the next screen, you’ll see layout details and other templates it includes. Most layout packs will include a landing page template that you can use.

Apply layout

Simply click on the ‘Use this layout’ button to continue.

You may be asked to provide your Divi account username and API key. You can find this information under your account on Elegant Themes website.

Divi would now fetch and install your selected layout from the library. After that, you’ll see a live preview of your page inside the page builder.

Divi visual page builder

You can simply point and click to select and edit element on the screen. For text elements you can simply place the cursor over the text you want to edit and start typing.

For other elements, you’ll see a popup appear on screen with options to try different customizations.

Editing elements in Divi

Divi uses sections, rows, and modules to build layouts. You can add a section, row, or module by clicking on the + icon anywhere on the page.

Adding modules to your page

Each module comes with different settings that you can customize after inserting it. Divi comes with lots of advanced options for each element.

Once you are done editing, you can simply click on the Publish button at the bottom right corner of the screen.

Publishing your page

You can now click on the Exit Visual Builder button in the WordPress admin tool bar to exit the editor.The builder will now redirect you back to the live version of your landing page. You can still resume editing by clicking on the ‘Enable Visual Editor’ in the toolbar at the top.

We hope this article helped you learn how to create a landing page with WordPress.

You may also want to see Beginner guid on internet marketing, and how to start a blog

pdf image

3 Ways Of How to Add Ebook Downloads in WordPress.“Excuse me.

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ARE YOU THINKING HOW TO ADD EBOOK DOWNLOADS FEATURE TO YOUR WEBSITE?

How to Add Ebook Downloads feature to your WORDPRESS WEBSITE.

WordPress makes it easy for you to upload your ebook files in PDF format and make them available for download.

You can also sell ebooks or use them to get more email subscribers.

Method 1. Direct Ebook Downloads in WordPress Posts

With this method, you can offer your ebook as a free download using the WordPress File block. This block can even display your ebook’s content directly in the WordPress post or page. 

First you need to edit the post or page where you want to add your ebook download. You can then find the spot where you want to display your ebook, and click on the + icon to add a new block.In the popup that appears, type File to find the right block.

add file block and click on media library

Once you click on the File block, it will add the block to your page.

In the File block, click on the Media Library button, and a popup will appear.

upload file to the media library

You can now select your ebook file, or drag and drop the file to upload it.

By default, the File block displays your ebook’s contents in a small PDF viewer.

It also has controls that visitors can use to scroll through your ebook, download the file, or even print your ebook.

WordPress' embedded PDF viewer

Sometimes, you may not want to display a preview. For example, your ebook may span lots of pages or have images that you want visitors to see fullscreen. 

If you don’t want to include a preview, then you can find the PDF settings in the right sidebar of the content editor. You can then click to expand this section, and turn off the ‘Show inline embed’ slider. 

Customizing the WordPress File block

WordPress will now remove the preview, and display only a Download button and a link. 

Visitors can download this file to their local computer by clicking on the blue Download button, or open this ebook in a new tab, by clicking on the link.

If you prefer, you can remove the Download button. To remove it, first click on the ‘Download button settings’ section in the WordPress sidebar.

You can then click on the ‘Show download button’ slider to turn this setting off.

The 'Download button settings'

Without the download button, visitors can still download the file manually, but they would have to launch your ebook in a new tab first to find the download option.

As you’re making changes to your File block, you can see how it will appear to visitors by clicking on the Preview button at the top of the screen. 

Once you’re happy with your File block, you may want to add more blocks. For example, you might write some supporting text or add a call-to-action button to encourage visitors to download your ebook.

How to create an ebook marketing page

When you’re ready, don’t forget to make your changes live by clicking on the Update or Publish button at the top of the screen. 

That’s it! You have now successfully added your ebook download into a WordPress post. You can now visit your website to see it in action. 

Note: Want your visitors to be able to search for your ebook’s contents on your website? WordPress doesn’t do this by default, so we wrote a guide on how to add PDF indexing and search in WordPress.

Method 2. Use Ebook Downloads to Get More Subscribers

Uploading your ebook using the File block is an easy way to offer great content for free.

However, if you’re using your ebook to grow your email list or capture leads, then you’ll want to make sure your visitors can’t access the ebook until they share their email address.

To set that up, you’ll need OptinMonster. It’s the best lead generation plugin for WordPress.

Using this plugin, you can create high-converting opt in forms without hiring a developer. We use it on WPBeginner and have increased our conversions by over 600% with this plugin alone.

OptinMonster also comes with lots of ready-made templates that you can use to create high-converting popups.

You can use these popups to ask visitors to perform an action before sending them to the ebook download. This marketing technique is sometimes referred to as offering lead magnets.

Basically, you offer free bonus content to your visitors in return for a small action like signing up to your mailing list

It’s a win win for both parties. You get a new lead or subscriber, and your users get a free ebook.

For detailed instructions, see our step by step guide on how to add content upgrades in WordPress.

Method 3. Sell Ebook Downloads in WordPress Using Easy Digital Downloads

There are lots of different ways to earn money from your WordPress website. One option is to sell digital products, such as ebooks.

To sell ebooks, you’ll need a plugin.

We recommend Easy Digital Downloads, one of the best eCommerce WordPress plugins. This beginner friendly plugin makes it super easy to sell any type of digital product including ebooks.

First, you’ll need to install and activate the Easy Digital Downloads plugin. You can follow our tutorial on how to install a WordPress plugin.

Upon activation, the first task is adding your ebook as a new product. To get started, head over to Downloads » Add New. 

On this page, type a name for your ebook into the ‘Enter download name here’ field. This will usually be the book’s title, but it can be anything that you want.

Adding a download to Easy Digital Downloads

Next, type a description for your ebook into the main section of the post editor. This could be a sales pitch that you’ve written to promote your book, or you might use the book’s blurb or summary.

To help visitors discover your ebook, you may want to create some categories and tags. You can add this information in the Download Categories and Download Tags sections.

Creating categories and drafts in Easy Digital Downloads

After that, scroll down to the Download Prices section.

Here you can set a price for your ebook.

How to add ebooks in WordPress

Easy Digital Downloads also supports variable pricing. You might use variable pricing to sell other products alongside your ebook. For example, you could give customers the option to save money by preordering your next ebook at the same time.

If you want to offer variable pricing, then select the ‘Enable variable pricing’ checkbox. This adds a new section where you can set your different prices.

Creating variable pricing for an ebook in WordPress

Next, you need to upload your downloadable file. This is the ebook that your customers will purchase.

To do this, scroll to the Download Files section.

Easy Digital Download's download file settings

In the File Name field, type a name for your downloadable file. You can then click on Upload a file.

This will launch the WordPress media library where you can upload or select a book.

The final step is adding an eye-catching product image. This can help catch the visitor’s attention, and encourage them to buy your ebook.

For ebooks, you’ll typically want to use the book’s front cover as your product image. You can easily create a professional-looking cover using web design software such as Canva.

To add a product image, scroll to the Download Image section.

Adding a product image for your ebook in WordPress

You can then click on the ‘Set Download Image’ link. This launches the WordPress media library.

After choosing an image, there are some more settings that you may want to explore. However, this is all you need to do in order to create a downloadable ebook.

To see how your ebook will appear on your website, you can click on the Preview button. When you’re ready to publish your product, simply click on the Publish button.

By default, Easy Digital Downloads publishes your ebook as a new page. Your goal is to drive traffic to this webpage.

This might mean adding this product page to your website’s menu. You might also link to it from different areas of your website, such as a blog post or announcement bar.

To do this, you’ll need to know the product page’s URL. You’ll find this information just beneath the product’s title.

The download link for an Easy Digital Downloads product

Another option is adding the product’s Purchase Shortcode to a page, post, or widget.

This code creates a Purchase button. 

A Purchase Shortcode for a downloadable ebook in WordPress

Whenever a visitor clicks on this button, it’ll add the ebook to their shopping cart.

The Purchase button will then change to a Checkout button.

Clicking on this button will take the shopper to the Easy Digital Download checkout page. This makes the Purchase Shortcode a great way to encourage sales from any area of your website.

To add a Purchase button to any page, post, or widget, scroll to the ebook’s Download Settings section. You can then copy the Purchase Shortcode.

How to add ebook downloads in WordPress, using Easy Digital Downloads

We hope this article helped you learn how to add ebook downloads in WordPress. You may also want to see how to create a landing page with WordPress.