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Business Name Registration Made Easy.(2022)

Business name is one of the first things potential customers notice about your company.

It connects your customers to your products or services. With a good business or trade name, your business is one step closer to being successful.

Business name registration
Business name.

Table of Contents

What is Business Name?

Business name is your business’s legal name. It is the official name of the person or entity that owns the business it’s also the name you use on your government forms and business paperwork.

Business name is one of the first things potential customers notice about your company. It connects your customers to your products or services. With a good business or trade name, your business is one step closer to being successful.

Business name vs. business trade name.

What you call your business can make or break your company’s success. Sure, there are a lot of things that play a role in how successful your business is. But, your .business’s name is definitely a key component.

Typically, a business will have both a legal business name as well as a trade name. The legal one, as mentioned, appears on legal documents and government forms. On the other hand, a trade name generally appears on advertisements and signs.

When it comes to what you call your company, you need to know whether it’s more beneficial to use your business name or trade name.

A trade name may also be called a doing business as (DBA) name. It’s the name the public sees. Think of it as your business’s nickname. Businesses may use their trade or DBA name for marketing and sales purposes instead of their legal business name to help draw in more customers.

Different Types Of Business name

The name you give your business’s can vary depending on its type of business structure. If you operate as a sole proprietorship, your business name is your full name (e.g., omotola gbadebo). You can include other words along with your full name (e.g., omotola gbadebo Corporation).

However, you must include your full personal name if you have a sole proprietorship.If you are an owner of a general partnership, the business name is typically a combination of the last names of the partnership’s owners and must be included in the partnership agreement.

Limited liability companies (LLCs) and corporations must establish their legal names when registering the business. Unlike other business structures, the business legal name for LLCs and corporations does not have to include any of the owners’ names to be the business name. However, some states require LLCs and corporations to include “LLC” or “Corporation” in their legal name (e.g., Loland Technology LLC).

ADVANTAGES OF BUSINESS NAME

  • Business name requires little capital
  • Business name is easy to registerProfit of the
  • business is solely owned by the ownerTax liability in Business name is minimal
  • Decision making is easier with Business name. ie No need for board resolution or annual meetings.
  • Level of ownership, shareholding, investment and interest are not publicly recorded
  • Business name requires less formalities
  • A sole person can register a Business name

Benefits Of Registering Your Business With CAC

  • You can open a corporate account with your registered business certificate.Potential customers feel more comfortable paying into a corporate account because they know their money can be traced. And you can open a corporate account with any bank of your choice with a registered business.
  • You can apply for loans and grants when your business is registered. When you register your business, customers trust you because they see you as legit and reliable.
  • Registering your business is the first step to getting your business structured. Without registering your business, you are running a glorified hobby.
  • A registered business gives clients confidence that they are dealing with a reputable organization.When your business is registered, even if you are dead or become incapacitated, your business continues especially when you have the right structure in place.
  • A registered business gets easy access to loans and boundless opportunities.You have better access to investors with a registered business as investors look at the business structure first before investing.
  • With a registered business, you can easily obtain a visa and travel to any country for business purposes and conferences.Registering your company enhances the reputation and perception of your business to prospective clients.

How To Register Your Business With CAC In Nigeria

Business name is registered by a sole proprietor and can be registered by either one person or two people max.

YOU CAN GET OUR STEP BY STEP GUIDE ON BUSINESS NAME REGISTRATION.

Business name registration made easy

To register as a limited liability company previously, you will need at least two directors and a secretary. However, a new law allows one person to register a limited liability company.

However,you can register your business either as a Business Name or a Limited Liability Company.If you register as a business name, all business liabilities are on you. On the other hand, if you register as a limited liability company, the business is seen as a separate entity from the owner. So, all liabilities of the company are borne by the company.

Register Through CAC Online Portal
To register online, follow the steps below:

  • Visit services.cac.gov.ng
  • Create an account
  • Log in
  • Do a public search of your preferred name
  • Reserve your business name
  • Follow other procedures as directed.

YOU CAN GET OUR STEP BY STEP GUIDE ON BUSINESS NAME REGISTRATION.

Business name registration made easy

Conclusion

For individuals wishing to start up a business with low income or less capital, then business name registration is a suitable option for you. It is easy to set up, and less formality. It can equally be converted to limited liability company when necessary.

You can also check out our popular article on easy way to make money Online in Nigeria

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Landing page Vs Website Difference

Many small businesses owners wonder whether they should make a landing page or a full-fledged website to showcase their online presence.

Do you want to learn the difference between landing page vs website?

Table of Contents

What is a Landing Page?

A landing page is a stand-alone web page designed for a specific purpose and goal. It is a highly versatile tool that can be used in marketing, advertising, and lead generation campaigns.

Landing pages are designed with a single objective in mind, known as a Call to Action or CTA.

What is a Website?

A website is a collection of different landing pages and sections to help your users find what they’re looking for.

For instance, a typical business website can have an about section, a separate blog page, a contact us page, products and services pages, and more.

There are many different types of websites and they can all have different pages for different features.The website’s web pages are linked with hyperlinks and hypertext and share a common interface and design.

How a Website Differs from a Landing Page?

Unlike a landing page that has a single page containing all the information that a visitor needs to understand what it’s designed for, A website can have multiple pages of information with different goals and purposes.Not each page on a website is as highly focused on conversions as a landing page.For instance, a business website may want users to get information about all the products and services they are offering. It may also give users multiple calls to action to choose from (e.g. make a purchase, ask for quote, join email list, follow on social media, and more).

Different types of websites would have different goals and a website gives them more ways to engage the audience.

A website could also be supported by multiple landing pages for their marketing campaigns.

Landing page vs Website – Which One to Choose?

Many beginners struggle to decide between landing page vs website and which one to choose?

The answer lies in your own requirements and what you want to achieve for your business.

If you want to quickly launch a product, create an online presence for your business, capture potential leads and customers, then a landing page would be an easy way to go.

On the other hand, if you want to create a multi-page online presence for your business, use an eCommerce cart, sell online courses, start a blog, and more, then you will be better off with a website.

Remember you can always choose to create a landing page as a single-page website. You can also convert your landing page to a full-fledged website as your business grows.

Similarly, you can also create a complete website with multiple pages and still add landing pages for specific campaigns.

What Do I Need to Make a Landing Page vs Website?

You’ll need a domain and a web hosting account to create a landing page or a website.

A domain name is the location of your website or landing page (e.g. wpbeginner.com). This is what your users will type in their browsers to view your landing page or website.

The web hosting account is where your landing page or website files will be stored.

Normally, a domain costs around $16 per year, and hosting plans start at $7.88 per month (usually paid annually). Now this is a significant amount if you are just starting out.

How to Make a Landing Page for My Business

There are different ways using different plugings to build a landing page example Elementor page builder, instabuilder, SeedProd page builder etc .

The easiest way to make a landing page is by using SeedProd. It is the best landing page builder on the market and allows you to easily create landing pages using a drag and drop interface and without writing any code.

First, you need to install and activate the SeedProd plugin. For more details, see step by step guide on how to install a WordPress plugin.Note: There is also a free version of SeedProd available that you can use to give it a try. However, you’ll need to upgrade to unlock all features and templates available in the premium version.Upon activation, you need to enter your SeedProd license key. You can find this information under your account on the SeedProd website.

How to Make a Complete Website for My Business

WordPress is the most powerful website builder used by millions of business websites, eCommerce stores, blogs, news and media sites.Since you have already installed WordPress on your hosting account, you can simply login to your account dashboard and start working on your website.

First, you want to add new pages by visiting Pages » All Pages page and clicking on the Add New button.

WordPress comes with a powerful editor that allows you to easily add design and content elements to your pages as blocks. To learn more on how to publish a website.

Next, you would want to choose a design for your website. WordPress comes with thousands of free and paid themes for all sorts of websites.Bonus Tip: Need help choosing a theme, see expert pick of the most popular WordPress themes .Once you have found a theme you want to use, you can go to Appearance » Themes page and click on the Add New button to install it.

See our tutorial on how to customize a WordPress theme for detailed instructions.

The real power of WordPress comes from its plugins. These are like apps for your WordPress websites that you can install to extend its features. Start by checking out the pick of the essential WordPress plugins.Need more help with your new website? See our detailed tutorial on how to make a website with step by step instructions.

I hope this article helped you learn more about the Difference between landing page and website . You may also want to read about Difference between inbound and outbound marketing, and the focus guide on 5 types of internet marketing.

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7 BEST STOCK IMAGES SITES to check

What is a Stock Image Website?

stock images
Stock images are photos that are already captured, edited, and available for use. There are two types of stock images: photos that require you to pay a licensing fee and images that are free to use (aka. royalty free images).

The majority of images which you can source from stock image websites are royalty free, which means that you can use them anywhere without having to credit anybody. When you use stock images, you can also edit them to your liking and even distribute them in marketing campaigns — they’re perfect for ecommerce entrepreneurs.

When you’re searching for stock images, you’ll need to choose between two different options; free stock image websites and premium stock image websites. Both premium and free stock image websites have advantages and disadvantages which you’ll need to take into consideration when you’re sourcing images for your business.

Best Free Stock Photo Sites

If you’re an ecommerce entrepreneur who is running your online store with a relatively low budget, then it’s critical that you avoid unnecessary expenses. If you’re faced with the choice between spending some of your budget on stock images or growing your business with marketing campaigns, you’ll need to prioritize the latter.

Free stock photo sites offer a wide range of images and graphics which you can use without any charge– they’re invaluable for ecommerce entrepreneurs who are working with a tight budget. They don’t have a colossal library of images, like premium stock image websites do, but you’ll certainly be able to find high-quality, copyright free images which fit your ecommerce store’s design.

We’ve listed the top 7 free stock photo sites for ecommerce entrepreneurs below

1. Unsplash

Unsplash is another essential free stock image site for ecommerce entrepreneurs. The site is constantly updating its database, adding 10 royalty-free photographs every 10 days.

The images which you can find on the site are of the highest-quality and would fit into any part of an ecommerce store, or any marketing campaigns which you create.

The downside to Unsplash is that their search function is relatively limited, meaning that it can be difficult at times to find what you’re searching for.

2. Shopify Burst

Shopify Burst is a free stock image website that is primarily aimed at entrepreneurs. The website is clean, with a modern design, making it easy to find free high resolution images.

Shopify Burst’s best feature for ecommerce entrepreneurs is their ‘Business Ideas’ section. In this section, you’ll be able to view categories of images which are dedicated towards specific types of ecommerce stores, like yoga products, or enamel pins.

3. Pexels

Pexels offers a wealth of stock photos for free. These cover a wide spectrum of topics, so you’re sure to find something suitable for your business..

Pexels’  search function is what really makes it stand out from the crowd– it’s simple to use and has multiple useful parameters, which make it one of the easiest stock photography websites to use.

Pexels’ library of images contains plenty of aesthetically pleasing images, most of which are stunning landscape photos, so they could be ideal for the backdrop of your ecommerce store.

4. Gratisography

Gratisography is a free stock image website which was created by Ryan McGuire, an artist and designer.

This free stock image site has plenty of royalty-free images which were all taken by Ryan, so the images are truly unique. You can use the content from this website to make your online store stand out from the crowd.

Ecommerce entrepreneurs can also use Gratisography to find free stock images for commercial use.

5. Shutterstock

Shutterstock is one of the most successful premium stock image websites. Their image library boasts millions of royalty free stock photos, illustrations, and graphics. They’re constantly working to ensure that their library is filled with the highest quality content possible.

Every day, Shutterstock adds ten thousand new high-resolution images, which means that you’ll be spoilt for choice if you use this platform. Shutterstock’s images can be expensive if you purchase them individually, but they’re more affordable if you purchase any of their bundles.

6. iStockPhoto

iStockPhoto is one of the longest running premium stock image sites. It was originally founded in 1999 and has been at the forefront of design ever since.

iStockPhoto has an intuitive search function which enables users to find images quickly and easily. Even if you aren’t technically proficient, you’ll be able to access iStockPhoto’s wealth of images, graphics, video, and audio.

This stock image website’s pricing plan is amongst the most expensive on this list, but you’ll be paying for high-quality images which you can use for your store. They also have a unique reverse search function, which enables you to check if any of the images you’re interested in have been used by other ecommerce businesses.

7. Adobe Stock

Adobe Stock (formerly Fotolia) has one of the largest libraries of content out of the premium stock image websites on our list. You’ll find millions of royalty-free images which you can gain access to for a relatively cheap price. The website has an intuitive design which is easy to navigate around.

Adobe Stock has also incorporated a ‘collections’ system into their website, which is great for ecommerce entrepreneurs. The collections which are available are named core, infinite, and instant. Their core and infinite collections include images which are tailored to desktop use, whereas their instant collection features images which are tailored to mobile users.

Summary: The 7 Best Websites to Source Stock Images in 2022

Now you know various different stock image websites, it’s time to nail the design of your ecommerce store. Remember, you aren’t limited to using just one of these stock images platforms, you should take advantage of all of them.You may also want to see Beginner guid on internet marketing, and how to create a landing page with WordPres

MAKE MONEY BLOGGING

6 POSSIBLE WAYS TO MAKE MONEY BLOGGING

make money blogging

In order to make money blogging, you need to tie all your written content to an income source.

In order to make money blogging you need to tie all your written content to an income source, Passion drives most bloggers to share their experiences, expertise, and insider secrets on a topic. But passion alone won’t pay the bills.

There are several ways to monetize a blog, but all of them require some investment of time to get started. Those success stories about bloggers getting rich overnight? Not true. You’ll need to start a blog, find an audience, and drive traffic regularly before you can start blogging for money. The good news is that if you’re willing to put in the effort, you’ll reap the reward.

But how do you blog for money once you’ve got some traffic on your site? In this post, we’ll break down how to make money blogging whether you’re a beginner or an experienced blogger looking to find another income stream.

How do Bloggers Make Money?

Most bloggers start making money by offering services through their blogs. But after their traffic levels increase, they adopt methods like ads, sponsored posts, and affiliate marketing to increase their blog income. The bloggers who are most successful leverage a diversified approach to monetizing their blogs.

6 Ways How to Make Money Blogging:

If you’re new to this whole blogging for money thing, Below, are 6 popular ways to make money blogging.

1. Dropshipping

If you want to make money selling products through your blog, adding an online store to your website can be a life-changer. You can list products that are relevant to your blog’s niche. Plus, you can use dropshipping to start selling items worldwide without needing to stock them.

The magic of dropshipping lies in your ability to sell products without having to buy bulk inventory – so you only buy what you’ve already sold. And with your website already set up, you can add hundreds of products (for free).

2. Create a T-Shirt Business

the best bet. However, if you want to create your own product instead of selling someone else’s, the t-shirt business model is a popular method that’ll help you make money blogging.

While t-shirt business sounds like it’s limited to just t-shirts, most t-shirt manufacturers have begun to expand their product lines to allow you to create print on demand leggings, dresses, bodysuits, hats, backpacks, phone cases, canvases, pillows, and this list can still go a heck of a lot longer.

By searching for print on demand companies, you’ll find a range of vendors that allow you to add your own text and designs to products. Like the dropshipping model, you only pay for products that have been ordered by your customers. And so after your design is complete, you can literally start selling your own t-shirt the same day.

3. Online Courses

Another way to make money blogging is by creating and selling online courses. If you prefer creating content as a money-making strategy but don’t like writing, this might be a good alternative for you.

You can choose to sell your online course on your website or through an online course platform like Udemy. By hosting it on Udemy, you gain access to potential new buyers but are restricted by Udemy’s Terms of Service. However, if you host on your own, you’ll need to heavily promote your course or have a sizable audience to make money.

You can also take a look at other courses in your niche, either free or paid, to compile the best content and minimize the weaknesses of competitors. So be sure to look at competitor course reviews to help you determine what kind of content people really want to see in a course.

4. Affiliate Marketing

One of the most common ways bloggers make money is with affiliate marketing. Once accepted into an affiliate program, you can earn commissions each time someone buys from your affiliate link.

Some bloggers choose to create listicles with affiliate links throughout. For example, “10 Best Amazon Products for Your Wedding” with Amazon affiliate links added throughout. Others choose to create articles with several different affiliate programs such as “10 Best Ecommerce Platforms” with links to several different competing programs so that readers feel like they have more options.

The only downside to monetizing with affiliate marketing is that you’re only paid commissions and prices are outside your control. You’ll never make as much as a blogger with an online store who also has the luxury of setting his or her own prices.

5. Brand Partnerships

You can also make money blogging through brand partnerships. Some may directly compensate you or offer you an affiliate link. Others, while not paid, may help elevate your exposure to a greater audience, which helps you gain more visibility and gain new opportunities.

When it comes to brand partnerships, the effort will come from your side while starting out. So don’t be afraid to network with other bloggers in your area to find out what opportunities you might also be able to jump on. And you can also reach out to brands yourself to let them know you have an existing audience and are available for any opportunities they may have.

6. Ebooks

Want to know how bloggers actually make money? Well, if you’re an expert on a topic, ebooks tend to be a popular route for many bloggers.

When it comes to writing an ebook, you don’t necessarily need to create it on a topic from scratch. To save time, you could always take the most popular blog topics and order them in a way that makes sense. Most blog readers don’t have time to dig through every blog post. So don’t be afraid to take the content you’ve already created and repurpose it into a different method.

Conclusion

So now you know how blogs make money. And there’s still a lot more you can do – like adding ads to your website, selling services, using your blog to book speaking gigs, and much more.

Whether you experiment with one of these ideas or a combination of them, you’ll improve your chances of turning your blog into a money machine. It’s time to turn a profit with your passion. You may also want to see how to start a blog, and how to publish a website

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THE EASY GUIDE ON HOW TO START A BLOG IN 2022.

EASY STEP ON HOW TO START A BLOG IN 2022

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How to start a blog in 2022? Good idea. Blogging is an effective tool for ecommerce merchants, the more reason many of them want to learn how to start a blog in 2022. 

Blogging can help bring in traffic and sales for your business,a blog will increase inbound links by 97 percent. 

But the benefits of blogging go beyond just SEO. Your blog is a powerful nurturing tool. When done well, it can build relationships and foster loyalty in your brand. And that’s everyone’s goal at the end of the day, right? 

Reason to start blogging in 2022.

Blogging can have tons of benefits for ecommerce businesses:

  • Good for SEO: More content around relevant keywords means more chances to rank and get backlinks.
  • Converts customers: Not every website visitor is ready to buy. Giving them a rich content experience builds more trust and pushes them closer to conversion.
  • Nurtures customer relationships: You can add to the customer experience by providing content with added value that helps them make the most of their purchase.
  • Builds brand awareness: If your content is shareable, users will put your brand in front of their networks.
  • Supports other marketing initiatives: As you grow your marketing efforts, content will play an important role – especially for channels like social media and email
  • Generates passive income: Some blogs even have auto-monetization opportunities, which can be a great way to earn passive income.

If you’re just getting started on creating a blog, it’s a good idea to first define your goals. What are you hoping to get out of your blog? This will inform your overall blogging strategy and ensure your efforts are cohesive and helpful for your business

How to create a Blog in 5 simple step

1.Choosing Your Blogging Platform

If you already have an ecommerce store set up, the easiest way to start a blog is to use your existing platform – it’s often just a matter of turning it “on.” This is one of the ways to start a blog for free (or at least at no additional cost). But if you don’t have an online store or it’s built on a platform that won’t support a blog, you’ll want to find a different tool. Some common platforms for brands that want to know how to make a blog include: 

    • WordPress
    • Blogger
    • Tumblr
    • Medium
    • Blogspot
    • LinkedIn

The steps for how to set up a blog depend on your chosen platform. Some require merely an account sign-up, and you’re ready to go. Others require more customization and choices as you go through the site builder. 

Generally speaking, you’ll want to host your own blog. It’s ideal if it’s at the same URL as your online store or at least a version of that URL. For example: yourstore.com/blog or blog.yourstore.com.

Your website platform might dictate your URL structure.

2. Getting the Design Right

When it comes to your blog design, you want it to be cohesive with your existing ecommerce presence.Each platform has its own design and customization options. 

Generally speaking, you want your blog to be legible – this means plenty of white space as well as easy-to-read and simple font. Imagery is also important, especially if you’re a visual brand. In this case, make sure you have lots of room for large photos and big thumbnails. 

Note: If you’re starting a blog using wordpress, make sure to check out the following guide: How to customize your wordpress themes  you can enhance the user experience.

3. Knowing What to Blog About

Here’s the tough part: What the heck do you say on your blog? 

Unfortunately, there’s no one-size-fits-all answer to this question. The real answer is that it depends. It depends on your audience, your business goals, and your resources. 

When you’re first starting out, it’s a good idea to experiment with all kinds of content types and topics. This will allow you to see what content resonates with your target audience the most, which should guide your efforts moving forward.

Conduct keyword research, check forums in your niche, and look at customer support queries to find out what people are asking. This will help you hone in on themes. From there, you can build content ideas around answering those questions. Below are some specific ideas to get started with.

4. Creating Content

You get the idea, so now let’s bring it to fruition. Writing isn’t easy for everyone – especially when you’re juggling a million other things to keep a business running. It’s easy to let blogging fall to the bottom of your priority list. 

But there are a few ways you can create content: 

  • Do it yourself: If you have the time and skills to do it, create your own content. This is the most cost-effective option but also the most difficult to commit to on a consistent, long-term basis. 
  • Delegate it to your team: If you have employee(s), consider adding this as a responsibility. It’s well-suited for whoever’s in charge of your social media and email marketing. This can also be challenging to commit to on an ongoing basis, and could take time away from other duties. 
  • Outsource: Outsourcing is the most costly option but also the most realistic one for many businesses, at least from a time and bandwidth standpoint. There are many outsourcing options depending on your budget. Just remember, you get what you pay for! 

Don’t forget about imagery, too. If you don’t have graphic design or photography skills, there are tons of resources online that fit every budget. You can hire a professional to do it for you, or source your own images.

5. Publishing and Distributing Content

Today’s most successful blogs also have a promotion and distribution strategy. Your blog, social media, and email marketing should be closely integrated. The blog content will fuel your social and email efforts and give you somewhere to direct users. 

Posting the content isn’t enough

Throw a Facebook pixel onto your blog pages, too. This way, you can retarget users who’ve engaged with your content but haven’t made a purchase. Over time, you can warm these leads and drive them to conversion.

There are also paid options to get your blog content out there. Check out tools like Outbrain and Taboola to see what works within your parameters. 

How to Start a Successful Blog That Brings In The Money

Want to learn how to make a successful blog that generates income? Back when blogging first started, revenue mostly came in from selling ad space. And while this is still a viable way to generate a bit of passive income, the real ROI for dropshippers comes in when you’re intentional, strategic, and committed. 

Blogging is a long game – it’s not a get-rich-quick scheme. It’s not even a get-a-ton-of-readers-quick scheme. Over time, you’ll gain traction and learn more about your blog’s performance, so you can tweak as needed.

Making money from your blog as an ecommerce seller starts with putting your audience first. The most successful brands take a customer-centric approach, and that trickles down to your blog, too.

That being said, promoting your products isn’t the only way to make money blogging. There are other options: 

  • Sponsored content: Once you’ve built up a regular readership, you can charge other companies to publish content on your blog. This will typically include links back to their site. 
  • Digital ads: Sign up for an ad-hosting platform like Google AdSense. You’ll host ads on your blog and earn money for the traffic sent to those ads. Just be weary of creating an ad-heavy, spammy experience – customers come first! 
  • Affiliate marketing: Like the two options above, affiliate marketing works best when you have a steady stream of traffic coming to your blog. In affiliate marketing, you’ll promote other products/services in your blog posts and earn a percentage of revenue for every conversion sent from your site.

Conclusion

Every blog is different, but there are some universal truths: Put your audience first, be prepared to invest in the long game, and don’t forget to review your analytics to see what’s working. 

To have the best chance at making money from your blog, plan strategically. Choose a platform that will integrate seamlessly with your ecommerce presence, create a design that invites user engagement, create content your audience will care about, and put it in front of the right people. 

Monetizing your blog as a dropshipper comes down to putting your audience first. Remember, it’s not the place for a hard sell. This is where you build and nurture customer relationships that will lead to conversions and brand loyalty in the long run.

I hope this article helped you learn how to add ebook downloads in WordPress. You may also want to see of Beginner guid on internet marketing, and how to create a landing page with WordPres

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How to Start an Online Store in 2022.

How to start an online store in 2022?

how to start an online store 2022

We know that building an online store can be a terrifying thought especially when you are not a techy.

Well, you’re not alone. This comprehensive guide will show you on how to build your online store with WordPress.

What Do You Need to Start an Online Store?

The three things you need to start an online store are:

  1. A domain name idea (this will be the business name of your online store i.e wpbeginner.com)
  2. A web hosting account (this is where your website lives on the internet)
  3. Your undivided attention for 30 minutes.

You can setup your own online store with WordPress in less than 30 minutes and we’ll walk you through each step of the process.

Step 1: Setting up Your Online Store Platform

There are two popular eCommerce platforms that we recommend: Shopify or WordPress + WooCommerce.

Shopify is a fully hosted eCommerce solution that starts at $29 / month (paid monthly or yearly upfront to earn a discount). It’s a hassle-free solution where you just log in and start selling. The downside to Shopify is that it gets quite expensive, and your payment options are limited unless you pay additional fees.

This is why most users choose WordPress + WooCommerce because of the flexibility it offers. It does require some setup, but it’s worth doing it in the long run. WordPress is the most popular website builder and WooCommerce is the world’s largest eCommerce platform.

In this tutorial, we will walk you through how to set up an online store in WordPress using WooCommerce.

To set up your eCommerce store, you need to a domain name, web hosting, and an SSL certificate.

A domain name is your website’s address on the internet. It is what users will type in their browsers to reach your website (for example: google.com or wpbeginner.com).

Web hosting is where your eCommerce website lives on the internet. It’s your website’s house on the internet. Every website on the internet needs web hosting.

The next step is to set up WordPress and your online store.

Step 2. Setting up WordPress

Upon your first login to your WordPress website, Bluehost may offer you help with setting up your website.

Go ahead and click on ‘I don’t need help’ link. Don’t worry we will walk you through all the necessary steps.

Let’s set up your WordPress website.

First, you need to visit Settings » General page to setup your WordPress site title and description.

WordPress online store title and description

You can use your store name as site title and provide a catchy description for your business. The description part is optional so don’t worry if you can’t come with something right away.

Setting up HTTPS to Use SSL

Your WordPress hosting package came with a free SSL Certificate. This certificate is pre-installed for your domain name. However, your WordPress site needs to be configured, so it loads as https vs http.

On the Settings » General page, you need to change your WordPress Address and Site Address to use https instead of http.

Use HTTPs for your WordPress store address

Don’t forget to scroll down to the bottom of the page and click on the ‘Save Changes’ button to store your settings.

Your basic WordPress setup is complete. Now it is time to setup your online store.

Step 3. Setting up Your WooCommerce Store

WooCommerce is the best online store builder on the market. It is built on top of WordPress which gives the flexibility of WordPress with freedom to sell any type of products you want.

First, you need to install and activate the WooCommerce plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Simply go to Plugins » Add New page and search for WooCommerce. In the search results, click on the Install Now button

WordPress will now fetch and install WooCommerce plugin for you. Wait for it and to finish downloading the plugin and then click on the ‘Activate’ button to continue.

Upon activation, WooCommerce will launch the set up wizard and you’ll see the Welcome to WooCommerce screen. This set up wizard will walk you through important WooCommerce settings.

WooCommerce wizard

First, you need to provide basic information for your online store such as address, country, and region. If you are a retailer, then you can add your retail location information as the address.

After that, click on the Continue button to move on to the next step.

Next, you’ll be asked to choose a store industry. You can choose an industry closest to the type of store you want to make.

Click on the continue button to move on.

After that, you’ll be asked to choose the types of products you’ll be selling on your store. For instance, if your products need shipping, then you can choose physical products.

Choose product types

You can also choose multiple product types. For example, you can choose both Physical Products and Downloads too. Don’t worry about selling different product types. You can select which type of product you are adding for each product.

Click on the Continue button.

Next, you’ll be asked to provide some business details like how many products you plan to sell and if you are selling elsewhere. You can choose that I don’t have products yet and select ‘No’ for the other option.

Now, you need to switch to the ‘Free Features’ tab. You’ll see a box pre-checked to install free features for your website.

You need to uncheck this option as it will install several other WooCommerce extensions that you may not need. If you need them later, then you can always install them on your own.

Click on the Continue button for the next step.

Next, you’ll be asked to choose a theme for your online store. You can continue with your current default theme, choose Storefront or any of the free options listed on the page.

That’s all, you have successfully completed basic WooCommerce setup.

Step 4. Setting up Payments for Your Online Store

Next, you need to set up payment methods to accept online payments on your store. WooCommerce provides a bunch of payment gateways that you can easily setup.

Simply go to the WooCommerce » Settings page and switch to the ‘Payments’ tab. By default, you can choose from PayPal Standard, Cash on Delivery, Checks, and Bank Transfers.

Payment settings

Scroll below and you will also see the option to install Stripe, PayPal Checkout, and WooCommerce Payments. We recommend choosing Stripe and PayPal Standard as your payment options.

For each payment gateway, you can click on the Set up button and provide the required information. For instance, you can enable Stripe and enter your API Keys (you can find this information under your Stripe account).

Stripe settings

Don’t forget to click on the Save changes button to store your payment settings.

Step 5. Adding Products to Your Online Store

Let’s start with adding the first product to your online store.

You need to visit Products » Add New page to add a new product.

Add new product

First, provide a title for your product and then some detailed description.

On the right hand column, you will see the ‘Product Categories’ box. Click on the ‘+Add New Product Category’ to create a category for this product. This allows you and your customers to sort and browse products easily.

Add product category

Scroll down a little and you will notice the Product Data box. This is where you will provide product related information like pricing, inventory, shipping etc.

Below product data box, you will see a box to add product short description. These product descriptions will be used when users are viewing multiple products on a page

Lastly, on your right hand column you will see boxes to add a main product image and a product gallery.

Product images

Once you are satisfied with all the product information you have added, you can click on the Publish button to make it live on your website.

Repeat the process to add more products as needed.

Step 6. Select and Customize WordPress Theme

Themes control how your WordPress sites look to the users when they visit it. For a WooCommerce shop, they also control how your products are displayed.

There are thousands of paid and free WordPress themes available that help you create a stunning online presence.

However, not all WordPress themes are designed specifically for eCommerce stores. We have hand-picked some of the best WooCommerce themes that you can choose from.

If you need help selecting a theme, then please refer to our guide on 9 things you should consider when selecting a perfect WordPress theme.

Once you have installed a WooCommerce theme you can customize its appearance to your own requirements.

Simply head over to Appearance » Customize page. This will launch theme customizer where you can change different theme settings.

Customizing your WordPress theme

Most modern WooCommerce themes come with different customization options and work well with desktop as well as mobile devices.

Step 7. Extend Your Online Store With Plugins

Now that your store is almost ready, you may want to add more features to create a successful online store. For example, you can add a customer support form or promote your new business on social media to make your first sale.

This is where plugins come in.

Both WooCommerce and WordPress allow you to easily add new features to your website by using plugins or extensions.

Plugins are like apps for your WordPress website. There are thousands of them that you can use, both free and premium. The WordPress.org plugin directory alone has more than 59,000 plugins.

However, this abundance of choice also makes it difficult for beginners to choose the right plugins. How do you know which plugin to choose?

Here are some of our top picks for essential plugins that every online store should install.

1. OptinMonster.

OptinMonster helps you easily convert website visitors into paying customers. It comes with tools like lightbox popups, sticky header and footer banners, countdown timers, spin to win, and more.

All of them help to improve conversions, boost sales, grow your email list, and reduce shopping cart abandonment.

Note: You can get a free version of OptinMonster if you sign up from inside the OptinMonster WordPress plugin.

2. wpforms

WPForms is the best form builder plugin for WordPress. It allows you to easily create any type of form for your store including contact forms, surveys, login forms, gift cards order form, and more.

It has an intuitive drag and drop form builder that allows you to just point and click to create forms. See our guide on how to easily create a contact form in WordPress for detailed instructions.

Note: WPForms also has a free version called WPForms Lite that you can use if you don’t need the Pro features.

3. AffiliateWp

AffiliateWP helps you easily add an affiliate program to your online store. This allows you to partner up with affiliate marketers to promote your products for a commission.

It comes with powerful affiliate tracking, no transaction fees, fraud detection, 1-click payouts, and an affiliate dashboard for your partners. For more details, see our guide on how to create a referral program for your online store.

4. All in one seo for wordpress.

All in One SEO for WordPress is the best SEO plugin for WooCommerce. It allows you to easily optimize your online store for SEO without any search engine optimization skills.

It comes with a full eCommerce support, schema markup, sitemaps, breadcrumbs, and more. This helps you bring more traffic to your online store. For details, see our complete WooCommerce SEO guide for beginners.

Note: There is also a free version of AIOSEO which is still pretty powerful for those who’re just starting out.

5. Monsterinsights.

MonsterInsights is the best Google Analytics plugin for WordPress. It helps you see where your customers are coming from and what they do on your website.

MonsterInsights comes with WooCommerce tracking so you can see the conversions and sales data on your website. This helps you adjust your marketing strategy and grow your small business with data driven  decisions.

6. Hubspot.

HubSpot is the best CRM plugin for WordPress and WooCommerce. It allows you to automatically sync your forms, manage contacts, segment them into lists, and see every interaction your visitors have with your site. It also has free email marketing feature built-in.

They also let you add live chat to your website pages and get analytics on the performance of your entire marketing program.

There are many other plugings that add more functionality to your online store.

We hope that this tutorial helped you learn how to build an online store.

I hope this article helped you learn more. You may also want to see of Beginner guid on internet marketing, and how to publish a website

customize website

How to Customize Your WordPress Theme (Beginner’s Guide)

Are you looking for how to customize  WordPress theme ?

Many WordPress themes come with built-in options to easily customize the design and layout. You can also add more customization options using plugins.

Why Customize Your WordPress Theme

WordPress themes are designed for generic website niches. For instance, there are themes for different types of small business websites, photographers, bloggers, and more.

After picking a theme, you’ll need to customize it to your own requirements.

For instance, you may want to use your own custom logo, brand colors, tweak the layout a little bit, change font sizes, use your own images, and more.

Some of these customizations are necessary to make a website that truly represents your business and brand, and doesn’t just look like everyone else’s.

Depending on which WordPress theme you choose, these options may vary a lot from one theme to another.

For instance, some themes may give you an option to move the sidebar from right to left while others may not even have a sidebar in their layout.

That being said, let’s take a look at how to easily customize your WordPress theme without writing any code.

Using the Default Theme Customizer.

There are currently not very many themes on the market with full support for the new full-site editing feature.

However, we’ll show you how to use it to customize your WordPress theme. We’ll also show you how to use the legacy theme customizer as well as the complete WordPress site builder tool that we recommend for beginners.

Using the Full Site Editor in WordPress to Customize a Theme

If your WordPress theme supports full site editor, then you’ll see the Editor menu under the Appearance option in the WordPress admin sidebar.

Launch new full site editor in WordPress

Clicking on it will launch the full site editor.

You can add new elements to your templates by adding blocks. Apart from regular blocks, you can also use site-wide blocks like navigation, logo, post query loops, and more.

Each block comes with its own settings, where you can style it differently and change colors, typography, and other option.

Block settings

Your WordPress theme may also provide additional patterns that you can use to quickly create different sections.

You can find these under the Patterns tab.

You can edit different areas of your website by clicking on the template name at the top and choosing a different template to edit.

To view more templates, you can click on browse all template.This will show you a list of templates available in your theme that you can edit.

Simply click on a template name to open it in the editor.

Select a template to edit

The template will open in the same block editor.

From here, you can edit it any way you want.

Once you are satisfied with the changes you made to your theme, simply click on the Save button at the top to apply your changes.

Save changes to your theme

The full site editor is a powerful and flexible way to customize your WordPress theme.

Customize Your WordPress Theme with Full Control

The default WordPress theme customization options depend on which WordPress theme you are using.

If your theme supports a feature, you may be able to customize it using customizer or full site editor. This limits your ability to customize a WordPress theme.

What if you want to further customize or even create a custom WordPress theme for your website?

This is where SeedProd comes in.

It is the best WordPress website builder on the market. You can use it to create beautiful website layouts and even create a custom theme without writing any code.

First thing you need to do is install and activate the SeedProd plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation, you need to enter your license key. You can find this information under your account on the SeedProd website.

After that, you need to choose whether you want to create a custom WordPress theme or create individual pages for your website.

Using Legacy Theme Customizer in WordPress.

If your WordPress theme doesn’t support the full site editor yet, then it will use the legacy theme customizer feature in WordPress.

In that case, you can customize your theme by going to the Appearance » Customize page.

Launching WordPress theme customizer

Clicking on it will launch the Theme Customizer.

You’ll see customization settings on the left side of your screen, and the live preview of your website to the right.

The editable areas of your website will be highlighted with a pencil icon on the live preview.

You can also expand each option on the left panel to change its settings.

expanded option in theme customizer

The number of options in the left panel will vary from one theme to another.

However, most themes will support the basics like your site’s tagline, widgets, homepage settings, menus, and Additional CSS settings.

You may also want to see of Beginner guid on internet marketing, and digital marketing 

landing page

How to Create a Landing Page With WordPress

Do you want to create a landing page on your WordPress site?

A landing page is a highly optimized marketing page. It helps businesses convert website visitors into customers and leads.

What is a Landing Page?

A landing page is a purpose-built page designed to increase sales or generate leads for a business.

They are widely used in paid marketing, email, and social media campaigns. Users coming from these sources will land on this page first, which is why it is called a landing page.

What is the difference between the homepage and a landing page?

homepage is your website’s front page and what users will see when they enter your domain name in their browser. On the other hand, a landing page can be a standalone page where most visitors land from paid or third-party traffic sources.

Your website’s homepage is designed for visitors to engage with your website, explore other pages, browse products, or sign up. It has more links and provides users with more choices.

On the other hand, a landing page, also called a “squeeze page”, is built for higher conversion rates. It has fewer links and is designed for users to make a purchasing decision or give their information for future outreach.

Your website can have only one homepage, but you can create as many landing pages as you want for different campaigns. For example.

  • A landing page for your paid advertising campaigns
  • A page for subscribers coming from your email list, visitors from social media, and more
  • Users landing on a specific product or service page
  • and many more…

That being said, let’s take a look at how to create a beautiful custom landing page in WordPress without needing any CSS, HTML, or PHP know-how.

We’ve chosen the top three solutions for creating landing pages in WordPress. These landing page builders are easy to use, optimized for speed, and affordable for small business. You can pick the solution that best fits your need.

Method 1. Creating a WordPress Landing Page using SeedProd

This method is the easiest and recommended for all users.

For this method, we’ll be using SeedProd. It is the best WordPress landing page plugin on the market and allows you to create any type of landing page with no coding required. SeedProd is also optimized to be lightweight, fast, and SEO friendly.

First, you need to install and activate the SeedProd plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Note: There is a free version of SeedProd plugin available on WordPress.org, but we will be using the Pro version since it offers more powerful features.

Upon activation, you’ll be asked to enter your license key. You can find this information under your account on the SeedProd website.

Next, you need to visit SeedProd » Pages page and click on the ‘Add New Landing Page’ button.

Create a new landing page

On the next screen, you’ll be asked to choose a landing page theme.

SeedProd comes with dozens of beautiful landing page templates neatly organized for different campaign types. Simply click to select a template that you want to use as a starting point.

Choose a page template

You’ll be asked to provide a title for your page and choose a URL. Choose a catchy page title and don’t forget to add your target keyword in the page URL.

Choose a page title and URL

This will load the SeedProd page builder interface. This simple drag and drop builder will show a live preview of your page to the right and a toolbar on the left.

Blocks are the core design tool in SeedProd. You can use them to create any layout you need. You can also use columns to place blocks side by side.

You can simply point and click on any block on the page to customize it. You can also drag and drop blocks to move them up or down.

You can add new blocks to your page from the left column. SeedProd comes with popular landing page design elements that you can simply drag and drop anywhere on your page.

You can also change background colors, add background images, change colors and fonts to match your brand or theme

Plus, SeedProd comes with ‘Sections’ too. These are common design areas used by landing pages. For instance, header, hero image, call to action, testimonials, contact formFAQs, features, footer, and more.

Reusable sections in SeedProd

SeedProd is also compatible with WooCommerce. This allows you to create product landing pages, eCommerce landing pages, promotional pages for sales and other events.

Using a Custom Domain for Your Landing Page

Do you have a custom domain that you want to use for your landing page?

This allows you to use your WordPress website to create landing pages, coming soon pages, product pages, geo-targeted ad campaigns, microsites, and more with their own domain names.

Instead of creating a WordPress multisite network or installing multiple WordPress websites, you can simply make a landing page and point it to your custom domain name.

Simply switch to the Page Settings tab and then click on the ‘Custom domain section.

Add custom domain for your landing page

Make sure that your WordPress hosting provider allows you to use multiple domains, and you have added the domain name to your hosting dashboard.

Method 2. Creating a Landing Page in WordPress using Beaver Builder

 Beaver builder is another popular drag and drop website builder. It allows you to easily create a landing page using ready-made templates that you can modify with simple drag and drop tools.

First, you need to do is install and activate the Beaver Builder plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation, you need to visit Settings » Beaver Builder page to configure plugin settings.

Add Beaver Builder license key

Under the License tab, click on the ‘Enter License Key’ button to add your license key. You can find this information under your account on the Beaver Builder website.

Next, you need to head over to Pages » Add New page from the WordPress dashboard to create your first landing page.

Beaver Builder works with all top WordPress themes. Many of these themes come with a landing page template designed to work with page builder plugins. Typically, they are wide layouts with no sidebar and widgets.

If your theme doesn’t have such a template, then you can create one on your own using a child theme. For detailed instructions, see our guide on how to create a full width page in WordPress.

Select a landing page or full-width template from the ‘Page Attributes’ box in the right column and now save your page to apply the changes.

Select a theme template

You are now ready to make a landing page.

Click on the ‘Launch Beaver Builder’ button in the post editor to launch the builder interface.

Launch Beaver Builder

Beaver Builder will open with your theme’s landing page template. You need to click on the add button on the top right corner of the screen and switch to the Templates tab.

Here, you’ll find several ready-made templates to choose from. Select ‘Landing Pages’ from the group drop-down menu and then choose a template that looks close to what you have in your mind.

Once you select a template, Beaver Builder will load it in the preview window.

Point and click to edit

You can now point and click on any page content to edit it. You can change the text, change background color or images, adjust the width and height of the rows and columns.

You can add or remove content items from your template. Simply click on the add button and switch to the rows tab. You can add either single or multiple columns.

Add rows and columns

After adding a row, switch to the modules tab. Modules are content elements that you can add to your landing page. Beaver builder comes with all the essential modules including text, headings, CTA buttons, video, audio, animated countdown timer, and more.

Add modules to your landing page template

Once you are satisfied with the design, you can click on the ‘Done’ button at the top and then save or publish your page.

Save or publish your landing page

You can now visit the page to view your landing page in action. Feel free to edit it again if you need to adjust, add, or remove anything.

Method 3. Creating a Landing Page in WordPress using Divi.

Divi is a popular WordPress page builder plugin by the team behind Elegant Themes. It comes as a theme with page builder support, and you can also use it as a standalone page builder.

First, thing you need to do is install and activate the Divi Builder plugin.

Note: If you are installing Divi theme then you don’t need to install the page builder plugin. Simply follow our instructions on how to install a WordPress theme.

Upon activation, you can go to Pages » Add New page to create your landing page. On the page edit screen, click on the ‘Use Divi Builder’ button to launch the Divi page builder.

Launch Divi Builder

Next, you will see a welcome popup to familiarize yourself with the editor, you can exit it by clicking on the Start Building button.

After that, you’ll see the option to start from scratch, choose a layout, or clone a page. You need to click on the choose a layout button.

Divi layout options

Divi comes with dozens of ready to use landing page templates organized by categories. Simply click to choose a template that you want to use as a starting point.

Choose a template

On the next screen, you’ll see layout details and other templates it includes. Most layout packs will include a landing page template that you can use.

Apply layout

Simply click on the ‘Use this layout’ button to continue.

You may be asked to provide your Divi account username and API key. You can find this information under your account on Elegant Themes website.

Divi would now fetch and install your selected layout from the library. After that, you’ll see a live preview of your page inside the page builder.

Divi visual page builder

You can simply point and click to select and edit element on the screen. For text elements you can simply place the cursor over the text you want to edit and start typing.

For other elements, you’ll see a popup appear on screen with options to try different customizations.

Editing elements in Divi

Divi uses sections, rows, and modules to build layouts. You can add a section, row, or module by clicking on the + icon anywhere on the page.

Adding modules to your page

Each module comes with different settings that you can customize after inserting it. Divi comes with lots of advanced options for each element.

Once you are done editing, you can simply click on the Publish button at the bottom right corner of the screen.

Publishing your page

You can now click on the Exit Visual Builder button in the WordPress admin tool bar to exit the editor.The builder will now redirect you back to the live version of your landing page. You can still resume editing by clicking on the ‘Enable Visual Editor’ in the toolbar at the top.

We hope this article helped you learn how to create a landing page with WordPress.

You may also want to see Beginner guid on internet marketing, and how to start a blog

pdf image

3 Ways Of How to Add Ebook Downloads in WordPress.“Excuse me.

ARE YOU THINKING HOW TO ADD EBOOK DOWNLOADS FEATURE TO YOUR WEBSITE?

How to Add Ebook Downloads feature to your WORDPRESS WEBSITE.

WordPress makes it easy for you to upload your ebook files in PDF format and make them available for download.

You can also sell ebooks or use them to get more email subscribers.

Method 1. Direct Ebook Downloads in WordPress Posts

With this method, you can offer your ebook as a free download using the WordPress File block. This block can even display your ebook’s content directly in the WordPress post or page

First you need to edit the post or page where you want to add your ebook download. You can then find the spot where you want to display your ebook, and click on the + icon to add a new block.In the popup that appears, type File to find the right block.

add file block and click on media library

Once you click on the File block, it will add the block to your page.

In the File block, click on the Media Library button, and a popup will appear.

upload file to the media library

You can now select your ebook file, or drag and drop the file to upload it.

By default, the File block displays your ebook’s contents in a small PDF viewer.

It also has controls that visitors can use to scroll through your ebook, download the file, or even print your ebook.

WordPress' embedded PDF viewer

Sometimes, you may not want to display a preview. For example, your ebook may span lots of pages or have images that you want visitors to see fullscreen. 

If you don’t want to include a preview, then you can find the PDF settings in the right sidebar of the content editor. You can then click to expand this section, and turn off the ‘Show inline embed’ slider. 

Customizing the WordPress File block

WordPress will now remove the preview, and display only a Download button and a link. 

Visitors can download this file to their local computer by clicking on the blue Download button, or open this ebook in a new tab, by clicking on the link.

If you prefer, you can remove the Download button. To remove it, first click on the ‘Download button settings’ section in the WordPress sidebar.

You can then click on the ‘Show download button’ slider to turn this setting off.

The 'Download button settings'

Without the download button, visitors can still download the file manually, but they would have to launch your ebook in a new tab first to find the download option.

As you’re making changes to your File block, you can see how it will appear to visitors by clicking on the Preview button at the top of the screen. 

Once you’re happy with your File block, you may want to add more blocks. For example, you might write some supporting text or add a call-to-action button to encourage visitors to download your ebook.

How to create an ebook marketing page

When you’re ready, don’t forget to make your changes live by clicking on the Update or Publish button at the top of the screen. 

That’s it! You have now successfully added your ebook download into a WordPress post. You can now visit your website to see it in action. 

Note: Want your visitors to be able to search for your ebook’s contents on your website? WordPress doesn’t do this by default, so we wrote a guide on how to add PDF indexing and search in WordPress.

Method 2. Use Ebook Downloads to Get More Subscribers

Uploading your ebook using the File block is an easy way to offer great content for free.

However, if you’re using your ebook to grow your email list or capture leads, then you’ll want to make sure your visitors can’t access the ebook until they share their email address.

To set that up, you’ll need OptinMonster. It’s the best lead generation plugin for WordPress.

Using this plugin, you can create high-converting opt in forms without hiring a developer. We use it on WPBeginner and have increased our conversions by over 600% with this plugin alone.

OptinMonster also comes with lots of ready-made templates that you can use to create high-converting popups.

You can use these popups to ask visitors to perform an action before sending them to the ebook download. This marketing technique is sometimes referred to as offering lead magnets.

Basically, you offer free bonus content to your visitors in return for a small action like signing up to your mailing list

It’s a win win for both parties. You get a new lead or subscriber, and your users get a free ebook.

For detailed instructions, see our step by step guide on how to add content upgrades in WordPress.

Method 3. Sell Ebook Downloads in WordPress Using Easy Digital Downloads

There are lots of different ways to earn money from your WordPress website. One option is to sell digital products, such as ebooks.

To sell ebooks, you’ll need a plugin.

We recommend Easy Digital Downloads, one of the best eCommerce WordPress plugins. This beginner friendly plugin makes it super easy to sell any type of digital product including ebooks.

First, you’ll need to install and activate the Easy Digital Downloads plugin. You can follow our tutorial on how to install a WordPress plugin.

Upon activation, the first task is adding your ebook as a new product. To get started, head over to Downloads » Add New

On this page, type a name for your ebook into the ‘Enter download name here’ field. This will usually be the book’s title, but it can be anything that you want.

Adding a download to Easy Digital Downloads

Next, type a description for your ebook into the main section of the post editor. This could be a sales pitch that you’ve written to promote your book, or you might use the book’s blurb or summary.

To help visitors discover your ebook, you may want to create some categories and tags. You can add this information in the Download Categories and Download Tags sections.

Creating categories and drafts in Easy Digital Downloads

After that, scroll down to the Download Prices section.

Here you can set a price for your ebook.

How to add ebooks in WordPress

Easy Digital Downloads also supports variable pricing. You might use variable pricing to sell other products alongside your ebook. For example, you could give customers the option to save money by preordering your next ebook at the same time.

If you want to offer variable pricing, then select the ‘Enable variable pricing’ checkbox. This adds a new section where you can set your different prices.

Creating variable pricing for an ebook in WordPress

Next, you need to upload your downloadable file. This is the ebook that your customers will purchase.

To do this, scroll to the Download Files section.

Easy Digital Download's download file settings

In the File Name field, type a name for your downloadable file. You can then click on Upload a file.

This will launch the WordPress media library where you can upload or select a book.

The final step is adding an eye-catching product image. This can help catch the visitor’s attention, and encourage them to buy your ebook.

For ebooks, you’ll typically want to use the book’s front cover as your product image. You can easily create a professional-looking cover using web design software such as Canva.

To add a product image, scroll to the Download Image section.

Adding a product image for your ebook in WordPress

You can then click on the ‘Set Download Image’ link. This launches the WordPress media library.

After choosing an image, there are some more settings that you may want to explore. However, this is all you need to do in order to create a downloadable ebook.

To see how your ebook will appear on your website, you can click on the Preview button. When you’re ready to publish your product, simply click on the Publish button.

By default, Easy Digital Downloads publishes your ebook as a new page. Your goal is to drive traffic to this webpage.

This might mean adding this product page to your website’s menu. You might also link to it from different areas of your website, such as a blog post or announcement bar.

To do this, you’ll need to know the product page’s URL. You’ll find this information just beneath the product’s title.

The download link for an Easy Digital Downloads product

Another option is adding the product’s Purchase Shortcode to a page, post, or widget.

This code creates a Purchase button. 

A Purchase Shortcode for a downloadable ebook in WordPress

Whenever a visitor clicks on this button, it’ll add the ebook to their shopping cart.

The Purchase button will then change to a Checkout button.

Clicking on this button will take the shopper to the Easy Digital Download checkout page. This makes the Purchase Shortcode a great way to encourage sales from any area of your website.

To add a Purchase button to any page, post, or widget, scroll to the ebook’s Download Settings section. You can then copy the Purchase Shortcode.

How to add ebook downloads in WordPress, using Easy Digital Downloads

We hope this article helped you learn how to add ebook downloads in WordPress. You may also want to see how to create a landing page with WordPress.

domain and hosting

How to Choose the Best Website Builder in 2022.

How to choose the best website builder in 2022

Website builders are a perfect solution for individuals and small businesses to start a website without hiring a developer.

However, finding the best website builder can be tricky.

There are so many website builders on the market, how do you know which one is the right solution for you?

Table of Contents

in this post will be comparing 7 different type of website builders.

  • WordPress
  • Web.com
  • Wix
  • BigCommerce
  • Shopify
  • WordPress.com
  • GoDaddy Website Builder.

Choosing the Best Website Builder — What to Look for?

Before comparing the top website builders, we recommend that you write down what you want to do with your website? What are your goals and what features would you like to see on your website.

For example, you can write down things like: have a blog section, photo gallery, online store (eCommerce), reservation system, contact form, SEO features, social media features, etc.

If you are unsure about what you want, then check out your competitors or other websites for inspiration.

Most website builders offer an intuitive drag and drop user interface to build your new website. You can take advantage of the trial accounts (free plans), or the generous money-back guarantee to test drive before you make your final decision.

Next, you need to consider your growth options. Will you be adding regular updates to your website? Do you need a blog section? Would you be selling more products on your website in the future?

You need to make sure that the website builder you choose is capable of handling your needs as your business grows.

Criteria for Our Best Website Builder Review

We have helped over 400,000+ users start a website, and over the last two decades have tested just about every website builder on the market.

We look at several different criteria when reviewing the best website builder picks for each use-case, but our top five elements are:

  • Ease of Use – We want to ensure that the website builder is easy to use for absolute beginners (non-techy users). It must come with a drag-and-drop builder, powerful editing tools, and customization options.
  • Pricing – Since it’s a competitive space, we look at which website builder offers the most value for the price. We ask questions like does it offer a free domain, free SSL, free business email, free eCommerce features, etc. If not, then how much would a small business owner has to spend on additional extras / hidden costs.
  • Design & Features – We want to ensure that the website builder offers a good selection of professional website templates along with flexibility to add additional features like Google Analytics, CRM, third-party marketing tools, etc.
  • Customer Support – While we expect website builder software to offer an intuitive user-friendly interface, we want to make sure that 24/7 customer support is available when needed.
  • Data ownership & portability – Often beginners don’t think about this, but being in the industry for over two decades, we pay extra attention to terms of service and privacy policy to ensure that you own your data, and it’s portable should you need to switch.

That being said, let’s take a look at the best website builder software to start your website without hiring a developer or coding HTML from scratch.

1. WordPress

WordPress.org (also known as self hosted WordPress) is the world’s most popular website building platform. Over 43% of all websites on the internet are powered by WordPress.

WordPress Website Builder
WORDPRESS

It’s important to note that there are two versions of WordPress, self-hosted WordPress CMS and WordPress.com. We will talk about WordPress.com later in this article. You can also read our WordPress.org vs WordPress.com comparison for more details.

The self-hosted WordPress content management system (CMS) tops our list of best website builder due to its popularity, powerful features, scalability, and ease of use.

WordPress is a free and open source website builder. This means that you have maximum control over your website compared to any other online website builder in this list.

With WordPress, you have full ownership of your website without any third-party control, so it gives you maximum privacy.

This is why many popular websites like WhiteHouse.gov (US Government), CNN, The New York Times, Microsoft, and countless other small businesses use WordPress as their website builder.

Unlike other website builders in our list, you will need a WordPress hosting account and host your own website (this is a lot easier than it sounds). We have detailed instructions on how to get started with WordPress below.

Pros:

WordPress gives you complete control on every aspect of your website and online presence. It can be used to build any kind of website. For example, an eCommerce storecommunity forums, a social network, a membership website, business / corporate website, landing pages, and more.

There are thousands of high quality pre-made WordPress themes that you can use for your website’s design.

Another big advantage of WordPress is that you get access to more than 59,000 free WordPress plugins.

Plugins are like apps for WordPress that let you add additional features and functionality to your website such as shopping cart, contact forms, google analytics, photo gallery, social media tools, live chat, CRM, CSS customization, etc.

WordPress Plugin Dashboard featuring plugins by Syed Balkhi
PLUGINS

WordPress plugins also make it easy for you to connect & integrate your website with popular business tools, so you can automate and streamline your daily operations.

Another big reason why WordPress is popular across the world is because their website builder is fully translated in over 75+ languages, and it allows you easily create multilingual websites.

When you consider all the above benefits, WordPress is by far the most powerful website builder in the market.

It also comes with robust SEO tools that search engines love, and this ensures your website will always get the highest rankings in search engines. We use and recommend All in One SEO plugin for WordPress because it will help you outrank your competitors in Google.

For all the reasons above, our experts rate WordPress as the #1 website builder and content management system for business owners, bloggers, web developers, and web designers.

Cons:

You will have to manage your own website, which means you will need to familiarize yourself with a new system. This slight learning curve is easily overcome by most users, but it does feel a bit difficult in the beginning.

You will also have to keep up with WordPress updates, plugin updates, and create website backups. All of this can be automated by your WordPress hosting provider.

Pricing:

While WordPress is a free website builder, you will need a domain name and web hosting to get your website live which typically costs $14.99/year and $7.99 per month respectively.

Fortunately, we have worked out a special deal for WPBeginner readers. You can start a website for only $2.75 per month with Bluehost, an official WordPress recommended hosting provider. They are offering our users 69% off on web hosting that comes with free SSL certificate, free domain name, great uptime, and 24/7 phone support.

With this special pricing, WordPress is one of the cheapest website builder in this list for small business.

For more details, see our guide on how to make a website with step by step instructions (including video tutorial).

Note: WordPress works with all popular web hosting services, and it’s actually recommended by many other companies including GoDaddy, SiteGroundDreamHost, etc.

Ready to get started but don’t have a business name idea yet? Use our smart A.I powered business name generator tool to come up with your brand name idea.

2. Web.com

Web.com Website Builder
WEB.COM

Web.com is one of the original and most popular website builders for small businesses. They offer easy-to-use website building tools at a very affordable price, so anyone can build a website without having to know how to code.

Pros

Web.com offers a powerful drag & drop website builder that’s easy to use for non-techy business owners.

You can pick from their thousands of beautiful pre-made website templates and customize the design to match your brand needs with just point and click.

The builder comes with all the powerful features that you would expect including the ability to add photo galleries, videos, testimonial sliders, contact forms, map locations, social media buttons, and more.

You can add unlimited pages to your website, and customize the design of each website page individually. All their website templates are 100% mobile-friendly, and they also let you customize the design for different devices (desktop, tablet, and mobile phones).

Their eCommerce tools let you add up to 50 products, securely accept credit card payments online, track & manage orders, offer discounts, and more.

All Web.com plans come with a free domain name, business email address, autosave & backup features, website security solution, SEO tools, website analytics, and other powerful website tools.

They also offer unlimited chat and phone support, so you can talk to their web experts when you need help.

Aside from the website builder, they also offer custom web design services where an expert can design your entire website at a very affordable price.

Cons

While Web.com offers all the tools you need to build a small business website, it lacks some of the powerful features that you may want as your business grows.

For example, the blogging functionality in Web.com is very limited, and no where close the power of what you get with WordPress.

Their eCommerce plan restricts you to only 50 products which is more than enough for most small businesses. However, if you’re looking to create a robust online store, then you may want to look at other website builders in our list such as WooCommerce or Shopify.

Lastly, since Web.com is a proprietary website builder, you will not be able to easily switch to a different platform should you want to do so in the future.

Pricing

Web.com pricing plans start at $1.95 per month for their website starter plan which comes with their drag & drop website builder, hundreds of beautiful templates, thousands of stock images, and a free domain.

Their marketing plan starts at $2.95 per month, and it includes additional SEO features to help you rank higher. Lastly, their eCommerce plan starts at $3.95 per month which includes eCommerce tools like ability to accept credit cards with a secure shopping cart, sell up to 50 products, track & manage your orders, and more.

Web.com site builder allows you to create a business website at a very affordable price.

3. wix

Wix.com is another popular cloud based website builder software. It offers ease of use combined with a powerful set of features to easily build your website. Over 1.9% of all websites use Wix as their website builder.

Pros

Wix website creator is a fully hosted platform, so you will not have to pay for hosting. You get access to hundreds of templates to choose for your website’s design. Each template is fully editable with their intuitive drag and drop site builder.

Wix has also built an artificial design intelligence (Wix ADI) that can design a beautiful website for you.

Aside from tons of templates, Wix also comes with dozens of free and paid apps that you can install on your website. These apps allow you to add new features and functionality to your website. Some of them are created by Wix, and others are created by third-party developers.

Wix offers a free plan with limited bandwidth and storage. However, you can use this plan to test drive their drag and drop website builder. It does not include a domain name, so if you decide to keep your website, then you may want to upgrade to a premium plan.

You also get a free SSL with all Wix plans, but you will need to turn it on for your website.

Cons

Free and Connect Domain plans will show Wix branded ads on your website. You’ll need to upgrade to their Combo or Unlimited plan to remove those ads.

If you ever decide to move your website away from Wix, then you will find it quite complicated to do so.

Their Connect Domain plan which costs $9.16 per month only lets you connect a custom domain name, so you’ll still have to buy a domain name separately.

Pricing

Wix offers a limited free version with a Wix branded sub domain. You can connect a domain for $9.16 per month. Their combo plan starts at $14 per month and will get you a free domain name. The eCommerce plan for online stores start at $23 per month.

If you are interested in how it stacks up against WordPress, then see our comparison of Wix vs WordPress.

4. BigCommerce

BigCommerce is a popular eCommerce website builder that allows you to easily create an online store that scales. It comes with all the essential features built-in, so you can keep your overhead low and margins high.

Pros

BigCommerce is a fully hosted eCommerce solution, so you don’t have to worry about website speed, security, or updates. They handle the server and technical side for you, so you can focus on growing your business.

Unlike other hosted eCommerce solutions, BigCommerce has a native integration with WordPress which allows you to leverage the flexibility of WordPress while taking advantage of the headless eCommerce power of BigCommerce. In simple terms, your website will be fast and secure no matter how much traffic you get.

BigCommerce integrates with all popular payment gateways including Stripe (credit cards and ACH), PayPal, Apple Pay, Square, Amazon Pay, Visa Checkout, Chase Pay, Ayden, and more. Unlike Shopify, BigCommerce doesn’t charge a transaction fee for you to use these payment gateways.

You can start with one of their many pre-made website templates and customize it to match your needs using their easy drag & drop website builder.

BigCommerce comes with many features built-in to handle conversion rate optimization such as cart abandonment, improved product search, product reviews, coupons, and more. For additional features, you can connect with third-party applications from their app store.

Pro Tip: You can use the OptinMonster app for BigCommerce to add personalized messages and boost your eCommerce conversion rates.

The best part is their dashboard that lets you see the metrics to help you grow your business with confidence.

Cons

If you are just starting out, then you will find BigCommerce pricing a bit higher than other website builders in the list.

Since it’s a proprietary platform, migrating away from BigCommerce will be difficult.

Pricing

BigCommerce comes with a 15-day free trial for all plans. Their basic plans at $29.95 per month which comes with all the essential features that you will need. You can upgrade to the plus plan which costs $79.95 per month for additional conversion optimization features. Their pro plan costs $299.95 per month which has all the advanced features you may need.

The best part about BigCommerce when compared to Shopify and other third-party eCommerce platforms is that they have a seamless integration with WordPress which can be a huge plus if you want to combine the flexibility of WordPress with the power of BigCommerce.

This is one of the reasons why we have BigCommerce listed as high in our best eCommerce website builder list.

5. Shopify

Shopify Ecommerce Website Builder Software

Shopify is another popular eCommerce website builder designed specifically for online stores and eCommerce websites. It powers millions of online stores across 175 different countries. Over 400 Billion dollars worth of products have been sold on Shopify’s platform.

According to our expert research, 4.4% of all websites on the internet are using Shopify as their eCommerce website builder.

Pros

Shopify is an all-in-one fully hosted eCommerce software, this means you don’t have to worry about managing software, installing updates, or keeping backups. Shopify does all that for you.

It offers an integrated payment solution called Shopify Payments which lets you accept credit cards. You can also add third-party payment gateways to accept payments.

As an ecommerce website builder, Shopify comes with full inventory management, unlimited products, powerful stats, easy marketing solutions, all neatly wrapped under one roof. They have hundred of designs to choose from, and you will never need to add code.

With its intuitive drag and drop interface, Shopify makes it super-easy to create a full-fledged online store.

They also offer in-store POS, which allows you to sell products at your location, while accepting all credit cards and taking advantage of Shopify’s inventory, shipping, marketing, and stats management tools.

Cons

Shopify forces you to use their Shopify Payment platform. If you want to use your own payment processing solution, then they charge an additional 2% transaction fee which is really high.

If you are just starting out, then you may find Shopify’s pricing a bit higher than some other website builders in this list. For more details, see our Shopify vs. WooCommerce comparison.

If you ever want to move your website away from Shopify, you will find it quite difficult to do so.

Update: due to popular request, we have created a step-by-step tutorial on how to switch from Shopify to WooCommerce. Our team built a free migration tool that does the work for you.

Pricing

Shopify’s basic plan will cost you $29 per month. You can upgrade it to Shopify for $79 per month or Advanced Shopify for $299 per month. Shopify also offers a Shopify Lite plan for $9 per month, which basically allows you to add a buy button on any website.

If you want a hassle free ecommerce website builder, then Shopify may be the perfect option for you.

6. WooCommerce

WooCommerce - best eCommerce platform

WooCommerce is the most popular eCommerce website builder on the planet to start an online store. It’s an open-source eCommerce software built on top of WordPress.

According to our expert research, 8.8% of all websites on the internet are using WooCommerce as their eCommerce website builder making it twice as large as Shopify.

Pros

WooCommerce is the best website builder for eCommerce sites because it gives you complete control over your website.

It comes with every feature you could possibly imagine for running a successful online store.

You can accept online payments using WooCommerce Payments or integrate with over 83 other payment options including Stripe, PayPal, Square, Authorize.net, AmazonPay, AfterPay, Klarna, Apple Pay, Google Pay, and more.

Unlike Shopify, WooCommerce doesn’t charge extra transaction fees if you choose to use other payment solutions.

They also offer dozens of extensions to help you with shipping, delivery, fulfillment, sales tax management, inventory management, and just about every aspect of store management.

You can build custom sales funnels and product landing pages using SeedProd, create an affiliate program using AffiliateWP, show real-time social proof with TrustPulse, offer free shipping or run BOGO deals using Advanced Coupons, set special wholesale prices with WholeSale suite, add order bumps and upsells with BuildWooFunnels, and do basically everything else you can imagine.

WooCommerce seamlessly integrate with all popular email marketing services, analytics platforms, live chat softwarehelpdesk software, and conversion optimization tools.

You can reduce cart abandonment and boost sales conversions by adding gamification from the OptinMonster plugin for WooCommerce.

Aside from that, WooCommerce is extremely SEO friendly, and you can further improve your eCommerce SEO by using the AIOSEO plugin.

The amount of freedom and flexibility WooCommerce offers simply cannot be put in words. To see more details, see our full list of best WooCommerce plugins and best WooCommerce themes.

For all the reasons above, our experts rate WooCommerce as the best website builder for eCommerce.

Cons

Just like WordPress, WooCommerce is a self-hosted eCommerce platform which means you will need to familiarize yourself with a new system.

You will be response for keeping WooCommerce updated, create website backups, and perform routine website maintenance tasks. Most of these tasks can be automated by WooCommerce hosting providers like SiteGroundBluehostWP Engine, and others.

Pricing

WooCommerce is a free eCommerce website builder, but you will need a domain name and web hosting to get your online store live.

This cost will vary based on your website traffic and popularity.

You can start as low as $3.99 per month with SiteGround Startup Plan which comes with WooCommerce pre-installed, free SSL certificate, daily website backups, free CDN, auto-updates, and enhanced security.

Alternatively, you can also use the Bluehost premium WooCommerce plan which costs $32.95 per month, but it comes with several premium WooCommerce extensions such as subscriptions, online booking & appointments, and other premium features (valued at over $1000 if you purchased separately).

Really high traffic WooCommerce site owners end up using WP Engine for managed WooCommerce hosting, and their pricing starts at $30 per month.

For more details on this, see our complete breakdown of how much do eCommerce website really cost.

7. GoDaddy Website Builder

GoDaddy Website Builder for Small Business

GoDaddy is one of the largest domain name registrar and web hosting service providers in the world. While many business owners use GoDaddy to host WordPress websites, they also offer a simple online website builder for those who don’t want to use WordPress.

Pros

GoDaddy Website Builder is a simple and easy tool to create professional looking websites. It comes pre-loaded with several ready to use blocks that you can drag and drop to build different layouts.

It also has integrated photo library with professional images from Getty Photography that you can use on your website. You can also upload your own photos and create image galleries.

GoDaddy website builder works on smaller screens too. This allows you to work on your website on the go using your mobile phone or tablet.

Cons

It is not as feature rich and flexible as most other website builders on this list. It offers limited set of features with fewer design options.

It is quite difficult to move your website from GoDaddy Website Builder to WordPress.

Pricing

GoDaddy website builder pricing starts at $6.99/month for basic plan, $10.49/month for standard plan, and $14.99/month for eCommerce plan. All plans are billed annually.

GoDaddy Website Builder can be used for a simple website with a few pages. However, it is not a good choice to build content rich websites.

Our Pick for The Best Website Builder

After carefully evaluating all the popular online website builders, we believe that WordPress.org outperforms all website builders in overall performance, ease of use, price, and flexibility.

WordPress is an excellent choice for beginners, personal websites, and business websites. Some of the world’s top brands are using WordPress on their websites. See all the reasons to choose WordPress as your website builder.

If you want to build your website with the best website builder, then get started with WordPress by using Bluehost. It is definitely our #1 choice.

You can read our step by step guide on how to make a website for detailed instructions.

Looking for business name ideas? Try our A.I powered business name generator tool to find creative brand name ideas.

If you’re looking to build an online store (eCommerce website), then we recommend WooCommerce as the best eCommerce website builder because it offers all the features that you will need at the best price.

If you want a WordPress alternative, then we recommend using either Web.com or HubSpot.

Web.com is one of the original website builders, and they offer very affordable prices for small businesses. You can get started for as low as $1.95, and it comes with all the powerful features including a free domain.

We hope that our website builder reviews helped you choose the best website builder for your project. You may also want to see out list of 7 website to download stock images

Website Builder FAQs

Which website builder software do professional web designers use?

These days even professional web designers use a website builder like WordPress to build their client websites because they can build any type of website using WordPress plugins and themes.

The drag and drop WordPress page builders make it easy for professional web designers to create custom websites for clients while saving time which allows them to serve more clients and make more money each month.

Is it better code your own website than use a website builder?

In the old days, knowing how to code a website from scratch was worth it, but these days almost all professional developers and designers use a website builder platform or open source CMS software to build websites.

Website builder platforms have gotten really good, and they simply let you do more in less time.

How can I get a free domain name?

The best way to get a free domain name is to choose a website builder platform that offers a free domain as part of their paid plan.

Here are the best website builder platforms that offer a free custom domain:

  • WordPress hosted on Bluehost
  • DreamHost Website Builder
  • Gator by HostGator
  • Web.com website builder

For more details, see guide on how to register a domain name for free.

Do I need a custom domain to build a website?

No, you do not need a custom domain to build a website, but having one does help boost your credibility.

Often free website builders will give you a branded subdomain like yoursite.wix.com, but this does not look professional.

This is why we recommend everyone to get a custom domain name, especially if you’re serious about your online presence.

Do I need to buy web hosting to build a website?

Yes, all websites need web hosting because that’s where your website files are stored. When you purchase a website builder subscription, you’re technically buying web hosting from them.

As your website grows and get higher traffic, most website builder platforms will ask you to upgrade your subscription to a higher plan.

Which is the best website builder for SEO?

We believe that WordPress is the best website builder for SEO. We use it to build all our websites, and we’re not alone.

Every SEO expert agrees that WordPress is the most SEO friendly website builder, and this is why over 43% of all websites use WordPress.

Learn how to make a WordPress website (step by step).

Which is the best website builder for eCommerce?

Just about every website builder claims to have eCommerce features, but we believe that WooCommerce (WordPress)BigCommerce, and Shopify are the best website builder for eCommerce.