Social media platforms

5 Categories Of Social Media Platforms And There Purposes To Your Business.

Social media platforms is frequently used by marketers to build traffic, create leads, and raise brand awareness.

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If you’re in charge of developing a social media strategy for your business, you might be unsure of the platforms you ought to use. Depending on your audience, you might vary your platform of choice.

What Purposes Do Social Media Serve?

Social media is used by people to express themselves, talk about their hobbies, make connections, and advance their jobs. There are unique uses for many social media networks. Examples include sharing one’s creativity on TikTok or Instagram or advancing one’s profession on LinkedIn.The number of social media sites is expanding, and popular sites like Facebook are constantly changing and introducing new features. It might be challenging to decide which social channels to use with an overwhelming number of platform options and an increasing requirement for a social presence.While you might not want to manage a channel on every conceivable platform, you also don’t want to pass up valuable brand-awareness possibilities.This essay will walk you through some of the most important categories of social media, illustrate platforms that fall into each category, and discuss the benefits and drawbacks of each type to help you decide which platforms to utilize. By the end, you ought to know much more about the social media plan that will perform best for your company.

Types of Social Media

  1. Social Networking
  2. Photo Sharing
  3. Video Sharing
  4. Interactive Media
  5. Blogging/Community Building


Major Platform Examples of social networking are has follows. Facebook has 2.6 billion active monthly users.166 million people uses Twitter every day. LinkedIn has 160 million users worldwide.Perhaps the oldest type of social media is social networking. Because they permit user accounts to engage with each other in a variety of different ways, platforms like Facebook, Twitter, and LinkedIn are frequently referred to as “Networking Platforms”.

Social media social networking Facebook/twitter

Commercial Uses A social media network like Facebook could be an excellent location to start your social strategy if you own a small business like a restaurant. You can create a business profile on Facebook that contains information about your menu and connections to your website.Once your profile is complete, you can update it frequently with information about your company, “like” other pages, and respond to messages or comments left by customers.Facebook users can also provide reviews for you when you have a business page.

LinkedIn is a fantastic resource for publishing companies, B2B enterprises, and businesses wishing to provide professional services to their clients.LinkedIn places a focus on networking for careers.

With LinkedIn businesses can create business profiles, categorize them with industry types, and then utilize posts and messaging to publish updates in order to grow an audience of experts from a particular field.

In order to communicate with their viewers or people who leave comments on their postings, they can also use the messaging and commenting tools.

Having a Twitter account could be beneficial for businesses across a variety of sectors, from entertainment to e-commerce. Similar to other platforms, this one lets you make a profile where you can list and link information about your business.Then, you may use Twitter to publish about business updates, mention other businesses or clients in posts, retweet flattering client tweets, and answer client queries in tweets or direct messages. You can submit content like images or videos, just like on Facebook.

Users of all three social media platforms can quickly interact with one another by doing things like commenting, tagging, using hashtags, private messaging, reacting to postings, and sharing material.

In addition to social interaction, newsfeeds on popular social networking sites are made to display a variety of text and graphic information rather than just one main type.The ability to experiment with many content types before moving on to platforms that demand more specialized content types makes social networking platforms simple to start a social strategy on.These platforms might be a terrific place for anyone who wishes to experiment with video or graphics to test out their new work.

Many companies have started rolling out more sophisticated capabilities, including Facebook Stories and Twitter’s live broadcasts, in response to the expansion of video marketing.Additionally, social media sites like Facebook and Twitter have begun to strongly promote native video and photo uploads. Facebook even just changed its algorithms to encourage the uploading of live video and images. This has led to more user engagement for certain kinds of native content.

Cons and Benefits

Some of the social media platforms that are most widely utilized are Facebook, Twitter, and LinkedIn.

Scheduling applications like HubSpot, Hootsuite, and TweetDeck frequently interact with social networking sites.Video and photo capabilities are available on all platforms.ConsThose who are only interested in sharing links can find it more difficult to generate engagement than those who upload photos and videos.Some networks, like Facebook, prioritize user-generated content over commercial content in newsfeeds.


Major Platform Examples ,1 billion users are active monthly on Instagram.367 million monthly active users on Pinterest,Instagram and Pinterest are two of the most popular photo-sharing platforms.

Social media/image sharing

Instagram provides a visual feed with posts that include captioned photographs and brief videos. Additionally, users can share live video or make Instagram Stories that vanish after a day. Users can communicate with one another through tags, likes, comments, and direct messages, just like on the social networking sites mentioned above.

Commercial Uses

This platform would be useful for businesses like restaurants or shops who want to present and inform people about their cuisine, goods, or items in a tidy, professional manner through photography and display.

Influencer marketing has found a home on Instagram, where 93% of campaigns were conducted in 2018. Due of its highly attractive style, it also provides options for advertising and e-commerce.Instagram places a greater emphasis on images than other social media sites and does not permit posting links directly in posts. Instagram’s entry-level users are limited to sharing links in their bios. Links can be posted in Stories by verified users or accounts with more than 10,000 followers.

Instagram has made an effort to make the network even more welcoming for ecommerce enterprises by introducing Shoppable posts, despite the fact that basic users have few connection choices.

Businesses who would prefer a location to display sharp independent product photographs with links and ecommerce companies selling home items should use Pinterest.

Similar to that, it enables posts that can include both a photo and a brief description in a photo-based feed. It allows all users to link directly to websites or product landing pages in postings, unlike Instagram.The ability of users to “love” other people’s postings or add them to a themed “board” is an intriguing feature of the platform. For instance, users may create boards with the topics “Inspirational Quotes” or “Bedroom goods.”Other users are able to follow boards once they have been created. A company might create a board with posts about its own items or discover its products on the board of another user.Before beginning on either or all of these platforms, you should decide whether your objective is to increase link-based traffic or brand awareness.

While both Instagram and Pinterest can be useful resources for product photography and raising brand exposure, Instagram has a far more engaged audience than Pinterest. Additionally, Instagram has housed more than 25 million company profiles.You might wish to take your bandwidth needs for content into account when selecting a platform. Both demand visual content, but your Instagram approach may also need to incorporate the production of videos. This excellent guide shows what it takes to increase your Instagram following.


Platforms like Instagram aid in increasing brand recognition. About 60% of users claim to have discovered items or services via Instagram.You can display visual material or product images on Pinterest and Instagram.You can also experiment with graphic or brief video material on sites like Instagram.


More than 2 billion people use YouTube each month. 240 million people watch Vimeo each month.

Social media Video sharing

Commercial Uses

About 88% of marketers claim that video has a significant ROI for them, and 90% believe that there is now more rivalry in the video market. Your brand may appear more current and you may stay one step ahead of your rivals by incorporating a video platform into your social media plan.A wide number of sectors can benefit from using video. A technological company might base its video strategy around product demos, but a restaurant might have a vlog with cooking tips.Check out our video marketing guide to assist you in determining a plan of action suitable for your business and service.The two most popular outlets for long-form video are Youtube and Vimeo. Although Youtube has a larger viewership and better SEO, Vimeo’s smaller platform is far more community oriented.While Vimeo gives users the benefit of no pre-roll advertisements, Youtube also seems to offer more prospects for sponsors and income.See this head-to-head comparison of Vimeo and YouTube’s business capabilities for a more comprehensive list of similarities and contrasts.Along with Vimeo and Youtube, the more established social networking sites have also started to aggressively adopt video marketing. Facebook just introduced Facebook Live and Facebook Stories, as well as a button for video in their mobile app. In the meantime, Twitter has made it possible for users to start Periscope-powered live video streaming.

Cons and Benefits Platform

Longer than on other social media networks, videos can be.Both platforms include the ability to link to other websites.Analytics are frequently available on sites like Vimeo and Youtube.Both Vimeo and Youtube include search engine optimization tools.It can cost more money and more time to produce content.With these platforms, more backend work, including SEO, is necessary.

4.Interactive Media Platforms

Major Platform Examples 229thousanfmd daily active users on Snapchat100 million people use TikTok every month alone in the United States.

Social media/interactive tiktok/snapchat

Users can exchange photographs and videos using apps like TikTok and Snapchat, as well as a number of distinctive interactive features. These two apps include interactive games, musical overlays, and AR/VR filters. Their fan bases are largely made up of Gen-Z.

Commercial Uses

Marketers who are just starting a social strategy don’t need to prioritize these interactive apps before traditional social networking platforms because mostly large organizations are just starting to experiment with these new applications.Large businesses on these platforms typically produce content at a high production level. Brands with sizable fan bases may also post Snapchat Stories or fan-curated videos.

These tactics could be challenging for a business that is just getting started on social media without a large budget or massive internet following.On these apps, brands and influencers frequently target the younger audiences with their content. On Snapchat, for instance, you might see stories that provide news, fashion updates, wellness advice, or fashionable new products.

There are still a few viable ways to participate in TikTok or Snapchat if you’re really interested in interactive media.While well-known companies like VICE and BuzzFeed have joined Snapchat Discover as partners, the typical company can still set up a Snapchat business account that people can search for and friend. Just like with individual accounts, you can send and publish short tales using this account. But people who have a business account can also buy advertising space.

if you’ve already created an account.TikTok, a short, repeating video app (similar to Vine), offers five different types of advertising choices for companies. Smaller businesses may be more interested in “In-Feed Ads,” which are 9–15 second segments that users can skip, while larger firms may find value in all five.

One well-known company that has made advantage of its account to develop popular campaigns with current hashtags is Guess.Influencers have also written blogs for Universal Pictures to promote its movies.If you decide to experiment with these platforms, you would want to make sure that your niche and content appeal to the younger age group. Additionally, you should make an effort to accurately anticipate the time and resources that could be required to keep these accounts current and pertinent.

Cons and Benefits

These platforms are quite innovative and inventive.Their young audiences can aid firms in better addressing Gen-Z.You can utilize stories to provide your audience with an inside look at your business.

Cons Regular content creation could be costly and time-consuming.On the Snapchat UI, business accounts are not front and center advertised. Because visitors would need to use your Snapcode or username to find you, you might wish to advertise your channel on your website or other social mediaplatforms.

TikTok and Snapchat are only available on mobile devices and are less user-friendly.

5. Blogging/Community

Major Platform Examples Tumblr Reddit Users can post on intriguing specialized subjects including memes, events, politics, and pop culture on both Tumblr and Reddit. These platforms let users write posts, which other users can then share or respond to with their own comments.

Social media/blog builder

Commercial Uses

Those who seek to promote conversation around extremely specialized businesses or topics may find blogging and community-building platforms useful. For instance, you might find conversation about anything on these sites, from alternative medicine to machine learning.

By blogging, you can create articles about subjects related to your sector and link them to your website or product. Although many people have a blog on their website, you can also check out what other people in your business are writing about on websites like Tumblr if you haven’t set up this option yet.You may share a link or a post about a particular topic on a forum dedicated to your sector using a discussion website like Reddit and observe how members react.

If a subject you want to promote debate on doesn’t already have a board, you may create one.These two sites actively promote online discussion and user-generated content from others who share the same interests.Both websites let users follow you or subscribe to your blogs’ or Reddit boards’ feeds so that they may see your stuff.

Here is an illustration of what a Reddit feed may look like.On Reddit, people can vote something up or down after it has been posted. Reddit feeds prioritize posts that have received more upvotes, whereas downvotes have the reverse effect.The feeds on Tumblr are arranged according to time.

However, when other people re-share a post, it may rank higher. A note is left when a user interacts with or shares your Tumblr content. They have the choice to add a comment to the post that is put to a thread when they reshare.

Cons and Benefits

You can share text posts, images, and videos about your company, brand, or personal ideas on both networks.With the help of these sites, you can initiate discussions on a subject.Both platforms enable external website connecting.ConsLonger blog posts could require more planning and writing time.Your posts could not be noticed if they get downvoted on Reddit or receive no response from Tumblr users.Your target market can be overly specialized or restricted to users of the particular platform you utilize.

A Few Things to Think About

Be sure to take into account the following things before you begin checking in and creating accounts on other platforms:

  1. How much time can you commit to planning a social media campaign?
  2. Do you have the means to produce visuals or videos?
  3. Do you want to increase traffic and sales or brand awareness?
  4. Will it be simple to manage this platform, or will you need to hire more staff?

Once you’re using one or more platforms, make sure to keep up with their changes and what other marketers are doing.

Drop your comments and contribution in the comments section.You can also check out the difference between inbound and outbound marketing

Side hustle

The No Fail 3 Ultimate Side Hustle For You

The 3 ultimate side hustle for you 2022

Here are the selected side hustle picked among others for you ,that you can try out for the last six month of the year 2022. If you are willing or you want to change your story before the end of the year .

Side hustle 2022

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A side hustle can increase your monthly income significantly with a time commitment of just a few hours a week. It can also support you with extra money when unexpected work circumstances arise.

What is side hustle?

Side hustle is a job or occupation that brings in extra money beyond one’s regular job and main source of income. You can make up to $1000, $2000 ,$3000 even $100,000 within a month it depends. On how hungry you are to be successful that makes the difference .

Is it Possible to Earn More Money with a Side Hustle?

Not only is it possible to make extra money with a side hustle, but doing so can be a way to stay ahead of inflation and add an additional 10%, 20% or 30% to your monthly income outside of your full time job.

Here are three popular approaches that work to consider Before the last six months of the year .If you want to have multiple streams of income with less stress, you can do it on the internet.

The possibility is endless, it depend on youThere are so many ways to earn money online legitimately. However, we do not advocate making money fast illegitimately.

Here are 3 side hustle ideas that are popular now, along with stories from people who are using them to make extra money every month.

1.YouTube channel

A US base airlines flight attendant David Dilworth has a fitness base YouTube channel that brings $3000 a month with other varieties of revenue streams.

Make money with YouTube

started a YouTube channel in March of 2020 when COVID got real in the United States,” . It even makes him money while he’s in the air for his day job.

YouTube is a free video sharing website that makes it easy to watch online videos. It can make you rich and it can also make you a star!You can record and publish videos that educate viewers on a certain topic, create reaction videos, or vlog your life.

Start a YouTube account and make videos about your passion.You can make videos about anything. You can talk about anything.Create content about your business. If having a creative outlet appeals to you, consider creating content and publishing it on a platform like YouTube, TikTok, or Instagram to grow an audience and eventually pursue additional income streams.

Online platforms can be a great way to make extra cash and relieve financial stress.Just upload them to YouTube and share them across your social network,be consistent about your post, never compromise on quality and also take a step to understand your audiences.

How do I make money with a YouTube channel?

Ad revenue is the most obvious way to make money on YouTube. YouTube is half the internet: that’s 1.9 billion users logging in every month. But at the same time, 500 hours of video are uploaded to the site every minute.

So you already know this article is not going to be about how easy it is to buy a Swiss watch with the ad revenue from your YouTube views.

Follow the step below to get started

Step 1: Start a YouTube channel

Step 2: Make your channel successful enough that it meets the YouTube Partner Program requirementsTo join the program, you need a minimum of 1,000 subscribers and 4,000 watch hours in the previous 12 months.

Step 3 Setting up an AdSense account is simple. Just follow YouTube’s official guide to AdSense accounts.

Step 4: Explore your new monetization features Note Each monetization channel has different eligibility requirements.

Step 5: Submit to ongoing reviews As a YouTube Partner, your channel will be held to a higher standard, according to YouTube. You have to follow not just the YouTube Partner Program policies, but the Community Guidelines. Not to mention staying on the right side of copyright law.


Affiliate program is a method of making money online by promoting other people’s service/products and getting paid.Affiliate marketing is one of the most

Make money with affiliate

Affiliate program is one of the most popular side hustle ways to make money online. It allows you to add a steady income stream to satisfy your desired lifestyle.In affiliate program there is less risk for the advertiser, affiliate programs pay out much higher commissions to publishers compared to Google AdSense or others.

How to Get Started with Affiliate Marketing

First, you need to make sure that you are using the right blogging platform, and that you are allowed to run affiliate marketing campaigns on your website.

If you haven’t created a website already, then you can get started right away. Simply follow the instructions in our step-by-step guide on how to publish a website, and guid on how to start blog, you’ll be up and running in less than 30 minutes.

Finding Affiliate Products and Services to Promote.

There are many ways to find products and companies that you can partner up with as an affiliate. Here are some of the easiest ways to find the products you can promote.

Become an affiliate for products you already use

First, you need to look at the products and services that you already use and find useful. This makes it easy for you to convince your users about the product since you already know the pros and cons.

Look for products other blogs are recommending

Another way to find products is by looking at other blogs similar to yours. You will be able to find many similar blogs that are using affiliate marketing to make money.

Join bigger affiliate networks

Another way to find products to promote is by joining affiliate networks. These websites act as a middleman between affiliate marketers and merchants.

4. Reach out to companies

Ipf you really want to promote a product but can’t find any information about their affiliate program, then you can simply ask them via email.


Now that we have covered the basics, let’s dive into some more tips on how to actually make money from affiliate marketing Affiliate marketing is a very reliable way to make money online.

If you are good with marketing or you are a good salesperson, you should consider this.All you need to do is find an affiliate network and join. Then pick products to promote. You can promote them on your Facebook, Instagram, any other social media, or blog.

Your commission depends on your sales. For instance you pick a product of $100 and the commission is 50%, that means when you make a sale you get $50, if you now make 10sales your commission will be $5000 and so on.Examples of affiliate networks you can join (Expertnaire , click bank, jumia affiliate, AliExpress, Amazon affiliate and many others)etc.


Kindle Direct Publishing is Amazon’s publishing platform that allows independent authors to access readers around the world, without going through a traditional press. In a matter of hours, anybody can create an author account, upload their book files, and sell their book through Amazon — all without any setup cost.

Make money with kdp

It’s the most accessible platform for self-publishing authors.If you’re not an author yourself or you don’t have time to create content, you can hire professional freelancers to do it for you. Your main task is to identify what will sell on Amazon and generate sales by optimizing your listings and digital products.

What’s one of the biggest advantages of selling products on Amazon KDP?

You can effectively grow your ecommerce sales without worrying about your stock or delivering physical goods. This is extra important during times of pandemics and lockdowns.


Amazon KDP can be an extra revenue generator and a source of passive income, not only for authors. It can also be profitable for marketplace sellers already selling physical products and considering diversifying their online business with digital products.

How much does it cost to publish on Amazon KDP?Publishing on Amazon KDP is free. No charge to upload the file and no shipping costs or hidden fees.Authors get royalties of 35% to 70% of the sale price (for prices $2.99 – $9.99, Amazon gives you 70% and takes 30%, for other prices you get 35% royalties.

Best sellers on Amazon KDP

  • Frontline workers niche
  • Entrepreneurship/Small business niche
  • Personal development niche
  • Holiday niche
  • Gaming niche
  • Food/Baking/Cooking niches
  • Crafting niche
  • Lovers niches etc.

How do I make money with Amazon KDP ?

Making money with Amazon KDP PROGRAM side hustle, you will have to set up an account with the Amazon KDP . Setting up an account is very easy and free.

Research And Identify A topic

The first step towards earning with Amazon publishing is identifying a topic that people are interested in. Of course, the best way to identify topics that people are already interested in is by researching.

Format Your Book

Formatting is an integral aspect of amazon publishing on the KDP platform. Amazon has some stringent formatting rules that you must follow if you want to get approval for publishing.Design

Design A Cover

Design is critical to your success or failure on amazon publishing because most people will first see your book cover before they have the opportunity to read your book. Therefore, you must ensure that you design your book cover to attract people’s attention.


Our content is reader-supported. Kindly share this post if you find it informative and can also check our post on 10ways to make money online .

Visual contents concept. Social networking service. Streaming video. communication network.

Clear Difference between Inbound and Outbound Marketing in 2022

Difference between inbound and outbound marketing in 2022

Difference between inbound and outbound marketing 2022 ,

Is something that is very important to talk about when talking about Marketing in present days.

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So, what’s the difference between inbound and outbound marketing in 2022?

Most marketers always make mentioned of how they generate leads and fill the top of their sales funnel, from outbound marketing.

However, a lot of innovative and successful businesses owners and marketers are actually embracing the art of inbound marketing.

1. What is Inbound Marketing?

Inbound marketing is a strategy where you create content or social media tactics that spread brand awareness so people learn about you.

Inbound marketing is also refer to a business methodology that attracts customers by creating valuable content and experiences tailored to them.

They might go to your website for information, show interest in your product, and potentially make a purchase.

What Is the Inbound Methodology

The inbound methodology is the method of marketing whereby you grow your organization by building meaningful, lasting relationships with your consumers, prospects, and customers.

It’s based on empowering these people to reach their goals in their journey with you.

Why? Because when your customers succeed, you succeed.The inbound methodology can be applied in three ways:

  • ATTRACT– Drawing in the right people with valuable content and conversations that establish you as a trusted person with whom they want to flow with
  • ENGAGE– Presenting insights and solutions that align with their pain points and goals so they are more likely to buy from you.
  • DELIGHT– Providing help and support to empower your customers to find success with their purchase.

When customers find success and share that success with others, it attracts new prospects to your organization, creating a self-sustaining loop. This is how your organization builds momentum, and this is why the inbound methodology serves as a strong foundation for your flywheel.

For example, in the attract phase, marketing will likely play the biggest role by doing things like blogging, event marketing, and running paid ads, but your sales team can also add force by engaging in social selling, and your customer service team can add force by making it easier for current customers to make referrals.Once you attain enough customers and engage and delight them, they can keep your flywheel spinning by promoting your organization and bringing new customers to you. Over time, your flywheel allows you to grow without continually investing in customer acquisition.

2. What is Outbound Marketing?

Outbound marketing is a traditional method of marketing whereby marketers push out messages to potential customers. Outbound marketing includes activities such as trade shows, seminar series, and cold calling. It is costly and the ROI is much lower than inbound marketing.

Outbound marketing techniques are getting less and less effective over time for two reasons.

First -The average human today is inundated with at least 2,000 outbound marketing interruptions per day and is figuring out more and more creative ways to block them out, including ad blocker browser extensions, caller ID, email spam filtering, and more.

Second- The cost of learning something new or shopping online using search engines, blogs, and social media is now much lower than going to a seminar at the Marriott or flying to a trade show in Las Vegas.

For example in the present days Outbound promotional messages sent to individuals are more than what it use to be before, marketers find it has easier way of reaching multiple people at ones regardless the interest and individual is figuring out more creative ways to block the unwanted messages out.

Different between Inbound and Outbound marketing in 2022

Inbound marketing is a strategy where you create content or social media tactics that spread brand awareness so people learn about you. while Outbound marketing is a old traditional way of creating seminars and sending out bulk messages to the public

Outbound strategies take lots of time and effort and may yield no leads, inbound strategies allow you to engage an audience of people that you can more easily qualify as a prospect of lead.

In inbound marketing you write to attract interested readers or consumers that are likely to turn to customers at a long run,in inbound marketing you writer based on interest of your prospects consumers. In Outbound marketing you only write regardless the interest of the readers or consumers.they content are mostly for products.

Inbound marketing Natural habitat: blogs, social media, opt-in emails, seo, influencer marketing etc. Outbound marketing Natural habitat: display ads, billboards, telemarketer scripts, magazines, TV ads etc.


Today’s marketing landscape, many companies and individuals marketers employs a combination of a brilliant inbound strategy to reach prospects that are more interested in there content and uses outbound strategies to lock the leads generated from the inbound strategy for retargeting. In most cases the ROI of inbound marketing is more than that of outbound.

Hope this article help you to learn the difference between inbound and outbound marketing.You may also want to see Beginner guid on internet marketing, and how to create a landing page with WordPres.

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What Is Internet Marketing?

Internet marketing (also known as online marketing, digital marketing, emailmarketing, or web marketing,) is an all-inclusive term used to describe marketing activities conducted online. For this reason, internet marketing encompasses a wide range of strategies and tactics, such as social media marketing, content marketing, pay-per-click, and search engine optimization.

The five internet marketing we will be talking about are

  • Social media marketing
  • Influencer marketing
  • Affiliate marketing
  • Email marketing
  • Content marketing

1. Social Media Marketing

Social media marketing is the process of acquiring attention and sales through the use of social media platforms such as Facebook, Instagram, or Twitter.

Now, social media marketing can be split into two camps: organic (free) or paid.

Organic Social Media Marketing

Organic social media marketing focuses on building a community and deepening relationships with consumers in an effort to induce interest and customer loyalty.

There are countless ways to do this – let’s take a look at a few.

First, you can position your brand as an authority in your niche. An easy way to do this is to engage other people and contribute valuable insights to conversations.

There are tons of ways to use paid social media marketing to promote your business, and each platform has its own suite of paid promotional options.

Take Facebook.

You can pay to promote your existing organic posts or create a dedicated Facebook ad tailored to your marketing objectives.

Most paid social media marketing is also referred to as “pay-per-click”.

2. Influencer Marketing

First thing’s first: What exactly is an influencer?

An influencer is someone with a relatively large online following, including: Mainstream celebrities 

Influencer marketing is the process of working with influencers to promote a product or service to their online following.

Let’s look at an example from Vital Proteins.

This food supplement brand partners with influencers to reach their target audience of young, fashionable, health-conscious women.

Before internet marketing, influencer marketing was only available to large brands who could afford to work with big-name celebrities.

But now, everyone can engage in influencer marketing.

In fact, found that on average, micro-influencers with 2,000 to 100,000 followers charge between $50 and $258 per instagram post.

with the survay conducted its observed that Micro-influencers actually perform better than big-name celebrities.

3. Affiliate Marketing

Affiliate marketing is essentially just online referral marketing.

A business will set up a program that pays commissions to external websites or individuals for the traffic or sales they generate.

This allows internet marketers and influencers to earn money promoting another business’s products or services.

Let’s look at an example.

Website host and domain registrar Bluehost have a popular affiliate marketing program that allows influencers and internet marketers to make money by promoting their services.

The popular blog, wpbeginner, promote their Bluehost affiliate link in their articles.

Each time one of their readers clicks the link and signs up, Bluehost give The wpbeginner a cut of the action.

4. Email Marketing

Email marketing is the process of using email to send direct marketing messages to people in an effort to gain new customers and retain existing ones.

Although email marketing might not seem like the most glamorous form of internet marketing, don’t underestimate its raw power.


Email marketing has a median return on investment of 122 percent – over four times higher than other types of internet marketing like social media and paid search.

Okay, so how does email marketing work?

Well, before you can begin email marketing, you’ve got to get your hands on some email addresses!

For this reason, email marketing nearly always works in partnership with other types of internet marketing like social media marketing and content marketing. In fact, just look to the right-hand side of this page, you’ll see a box inviting you to subscribe to our newsletter.

Email marketing campaigns will often start with something called a “lead magnet”

Now, this is when the fun starts.

After capturing email addresses, you can begin to nurture your email subscribers with useful content, giveaways, discounts, early access to new products, and more.

You can also boost sales using email segmentation.

This is when you create separate groups of subscribers (called “segments”) based on their personal preferences and what stage each subscriber is at in the buyer’s journey.

Then, you can create automated email campaigns for each segment, that:

  • Welcome new subscribers
  • Follow up abandoned carts
  • Follow up with new customers to land repeat sales
  • Ask happy customers for a review
  • Re-engage inactive subscribers
  • Gather valuable feedback from existing customers
  • And more!

5. Content Marketing

Content marketing is the process of consistently creating, distributing, and promoting relevant online materials in a way that’s strategically designed to attract, engage, and convert your target market into customers.

There are countless forms of content that businesses use to do this, such as:

  • Blog posts
  • Videos (that are often shared to social media platforms like Facebook and YouTube)
  • Industry reports and studies
  • Infographics summarizing reports and studies
  • Ebooks
  • Podcasts
  • Case studies
  • Emails
  • Webinars

This article that you’re reading is content marketing!

Content marketing works closely with many other types of internet marketing – especially social media marketing and SEO.

As we saw above, social media is one of the main channels used to distribute and promote content.

Search engine optimized content is one of the best ways to get your brand higher in the search engine results pages (SERPs).

The key to content marketing is all about giving before you get.

I hope this article helped you learn more. You may also want to see this  social media marketing for beginners, and how to create a landing page with WordPress.


Best Social Media Marketing For Business In 2022.

social media

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Social media is a staple area of digital marketing for businesses of all shapes and sizes, industries and audiences.

Social media marketing is an ever-changing game, and with a new year upon us, we’ve created a guide to help businesses succeed across all social networks.

Social Media Marketing: The Basics

In 2023, it’s estimated that 3.5 billion people will use social media networks worldwide. That’s almost 40% of the globe’s population. With those kinds of figures, it’s no surprise that businesses put so much effort into social media marketing.

What is social media marketing?

Social media marketing refers to business activity on social media platforms which contributes to marketing objectives such as brand awarenesswebsite traffic, and customer acquisition.

This activity is predominantly in the form of content —such as text, images and videos — but also includes community engagement and paid ads.

At the heart of great social media content is the audience’s desire to share it. When your audience share your content, they become your channel of distribution.

Whether it’s tagging a friend in an Instagram post or retweeting something to their audience, content that is highly relevant and visually attractive is likely to receive high engagement and shares.

What is the most effective social media channel?

Different social media channels generate better results than others for certain business objectives, and the content published will also vary depending on these factors.

For example, a video on Facebook is unlikely to be more effective for driving business audience traffic than an article on LinkedIn, and so on. The great thing about this is that you can utilise the different social channel’s purposes for different kinds of marketing campaigns, ensuring the content is highly tailored for that platform and audience. More on this in the strategy section.

What are the benefits of social media marketing?

 there are other general benefits that come from brands being active on social media, such as:

  • Being more discoverable 🔍
    If you’re posting content on a number of social media channels that’s tailored to your target demographic, you’re naturally likely to be discovered by new potential customers.
  • Having valuable conversations with customers 💬
    It’s no wonder so many companies use Twitter for customer support, or run Q&As on Instagram Stories. Social media marketing offers a personal and informal way to get to know your audience.
  • Recruitment opportunities 👥
  • Social media marketing makes it easier than ever to share company culture and the people behind a business with the world. This not only increases customer loyalty but also helps when it comes to hiring brilliant new people
  • Building a community 🤝
    No matter your industry, social media marketing helps to connect you with your target audience and other relevant businesses.

With every app-update comes more creative ways to enhance your social media marketing and hit those KPIs.

The benefits are endless, and the more you learn about what platforms and content work best for your objectives, the more you’ll get out of social media marketing!

How To Create A Social Media Marketing Strategy

Set your objectives 🏅

As discussed, you can’t plan which channels to use or what kind of content to produce until you determine your business objectives. i.e what do you want your social media marketing to achieve?

Deciding these targets in advance will:

  • Save time and resources
  • Ensure you’re not producing content ‘for the sake of it’
  • Help you establish the key metrics to track success

These objectives will naturally vary business to business, which is why there isn’t a blanket answer for ‘what works best’.

Outline your audience

Just as it’s important to outline why you’re using social media marketing, you also need to clarify who you’re trying to reach. This will help to determine which social channels will be most effective for your objectives.

Clearly outline your audience demographic, and go into as much detail as possible: age, gender, location, hobbies, interests, challenges they face, where they hang out, what other brands they like – the lists can go on and on.

Determining these characteristics will ensure you use the best social networks to reach them, and also cater your content to best reach your objectives! See how it all links up?

Market research

Analysing your competitors’ social media marketing activity is an important and valuable part of your strategy. After all, their target audience is your target audience. Spend some time researching:

  • Which platforms they’re most active on
  • What kind of content they publish
  • How much average engagement they get
  • What hashtags they use
  • What tone of voice they use
  • What kind of conversations they have with their audience
  • What call to action they promote

The list goes on…

Prioritise social networks

With all of the above strategising, you should now have a pretty good idea of which social networks are most valuable to your business.

All social channels can benefit all businesses in some ways, but you will spread yourself too thinly by trying to be highly active on all of them.

If you sell a consumer product which lends itself well to visual marketing, Instagram should be the obvious choice. Contrastingly, if you are a B2B service provider you’ll probably find Twitter or LinkedIn more effective.

Set brand guidelines

This an important step for any social media marketing strategy, particularly if you’re working in a team.

Brand guidelines should cover all details regarding brand activity on social media – and should be clear and accessible to everyone with access to the social accounts.

Outlining these details early on in your social media marketing strategy will ensure everyone is on the same page, and help you create a consistent and recognisable brand persona on social media.

Plan your content

Now comes the more creative part – deciding what type of content will best achieve your objectives on each social network. This may vary depending on resources, but predominantly involves weighing up:

  • Photos
  • Videos
  • Graphics
  • Articles
  • Livestreams
  • Stories

It’s hard to know where to start, so try and think about your target audience and really get to the heart of what matters to them and what they’re most likely to react to.

If you’ve carried out your demographic and competitor market research thoroughly, this hopefully won’t be too difficult a decision.

Use a content calendar

Social media marketing is a huge task, especially when you’re active across many different channels. Without sufficient planning, it’s easy to post sporadically or neglect certain social networks.

The best way to stay on top of all this content is using a social media marketing calendar, so you can see how frequently you are publishing and ensure posting consistency.

Using a content calendar, you can plan ahead for big events or milestones, brand announcements, or relevant social media holidays.

Schedule social media content

If you want to save yourself hours of time and generally enhance the quality of your social media marketing, you need to schedule content.

Using an automated management and scheduling tool like Hopper HQ, you can bulk upload your photos, videos and text posts for Instagram, Facebook and Twitter — and set them to be published in the weeks ahead

Track your metrics

One of the most important aspects of social media marketing is that you track the metrics and KPIs linked to your objectives for each social network.

It’s all well and good putting out excellent material and engaging with your audience, but if you aren’t listening to the numbers you won’t learn what works best. You might think a Facebook campaign is brilliant, but if it doesn’t do what it was meant to, then it’s a waste of time and resources.

By tracking key metrics you can develop and optimise your activity and become excellent at social media marketing!

With business social media accounts, you have access to insights such as reach, impressions, engagement as well as information about your audience demographics, such as age, gender and location.

I hope this article helped you to learn about social media marketing and how it can be beneficial to your business. You may also want to see of Beginner guid on internet marketing, and Beginner guid how to start a blog


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Digital Marketing

digital marketing
Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.

Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts.

Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.

Did you know that more than 3 quarters of Americans go online on a daily basis? Not only that, but 43% go on more than once a day and 26% are online “almost constantly.”

These figures are even higher among mobile internet users. 89% of Americans go online at least daily, and 31% are online almost constantly. As a marketer, it’s important to take advantage of the digital world with an online advertising presence, by building a brand, providing a great customer experience that also brings more potential customers and more, with a digital strategy.

What is digital marketing?

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only emailsocial media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Inbound marketing versus digital marketing

Digital marketing and inbound marketing are easily confused, and for good reason. Digital marketing uses many of the same tools as inbound marketing—email and online content, to name a few. Both exist to capture the attention of prospects through the buyer’s journey and turn them into customers. But the 2 approaches take different views of the relationship between the tool and the goal.

Digital marketing considers how each individual tool can convert prospects. A brand’s digital marketing strategy may use multiple platforms or focus all of its efforts on 1 platform.

Inbound marketing is a holistic concept. It considers the goal first, then looks at the available tools to determine which will effectively reach target customers, and then at which stage of the sales funnel that should happen.

The most important thing to remember about digital marketing and inbound marketing is that as a marketing professional, you don’t have to choose between the 2. In fact, they work best together. Inbound marketing provides structure and purpose for effective digital marketing to digital marketing efforts, making sure that each digital marketing channel works toward a goal.

Types of digital marketing

There are as many specializations within digital marketing as there are ways of interacting using digital media. Here are a few key examples.

Search engine optimization

Search engine optimization, or SEO, is technically a marketing tool rather than a form of marketing in itself. The Balance defines it as “the art and science of making web pages attractive to search engines.”

The “art and science” part of SEO is what’s most important. SEO is a science because it requires you to research and weigh different contributing factors to achieve the highest possible ranking. Today, the most important elements to consider when optimizing a web page include:

  • Quality of content
  • Level of user engagement
  • Mobile-friendliness
  • Number and quality of inbound links

The strategic use of these factors makes SEO a science, but the unpredictability involved makes it an art.

In SEO, there’s no quantifiable rubric or consistent rule for ranking highly. Google changes its algorithm almost constantly, so it’s impossible to make exact predictions. What you can do is closely monitor your page’s performance and make adjustments accordingly.

Content Marketing

SEO is a major factor in content marketing, a strategy based on the distribution of relevant and valuable content to a target audience.

As in any marketing strategy, the goal of content marketing is to attract leads that ultimately convert into customers. But it does so differently than traditional advertising. Instead of enticing prospects with potential value from a product or service, it offers value for free in the form of written material.

As effective as content marketing is, it can be tricky. Content marketing writers need to be able to rank highly in search engine results while also engaging people who will read the material, share it, and interact further with the brand. When the content is relevant, it can establish strong relationships throughout the pipline.

Social media marketing

Social media marketing means driving traffic and brand awareness by engaging people in discussion online. The most popular platforms for social media marketing are Facebook, Twitter, and Instagram, with LinkedIn and YouTube not far behind.

Because social media marketing involves active audience participation, it has become a popular way of getting attention. It’s the most popular content medium for B2C marketers at 96%, and it’s gaining ground in the B2B sphere as well. According to the Content Marketing Institute, 61% of B2B content marketers increased their use of social media this year.

Social media marketing offers built-in engagement metrics, which are extremely useful in helping you to understand how well you’re reaching your audience. You get to decide which types of interactions mean the most to you, whether that means the number of shares, comments, or total clicks to your website.

Affiliate marketing

Affiliate Marketing lets someone make money by promoting another person’s business. You could be either the promoter or the business who works with the promoter, but the process is the same in either case.

It works using a revenue sharing model. If you’re the affiliate, you get a commission every time someone purchases the item that you promote. If you’re the merchant, you pay the affiliate for every sale they help you make

some affiliate marketers choose to review the products of just 1 company, perhaps on a blog or other third-party site. Others have relationships with multiple merchants.

Whether you want to be an affiliate or find one, the first step is to make a connection with the other party. You can use a platform designed to connect affiliates with retailers, or you can start or join a single-retailer program.

Email marketing

The concept of email marketing is simple—you send a promotional message and hope that your prospect clicks on it. However, the execution is much more complex. First of all, you have to make sure that your emails are wanted. This means having an opt-in list that does the following:

  • Individualizes the content, both in the body and in the subject line
  • States clearly what kind of emails the subscriber will get
  • Offers a clear unsubscribe option
  • Integrates both transactional and promotional emails.

You want your prospects to see your campaign as a valued service, not just as a promotional tool.

Email marketing is a proven, effective technique all on its own: 89% of surveyed professionals named it as their most effective lead generator.

It can be even better if you incorporate other techniques such as marketing automation, which lets you segment and schedule your emails so that they meet your customer’s needs more effectively.

Native advertising

Native advertising is marketing in disguise. Its goal is to blend in with its surrounding content so that it’s less blatantly obvious as advertising.

Native advertising was created in reaction to the cynicism of today’s consumers toward ads. Knowing that the creator of an ad pays to run it, many consumers will conclude that the ad is biased and consequently ignore it.

It’s important to always label your native ads clearly. Use words like “promoted” or “sponsored.” If those indicators are concealed, readers might end up spending significant time engaging with the content before they realize that it’s advertising.

When your consumers know exactly what they’re getting, they’ll feel better about your content and your brand. Native ads are meant to be less obtrusive than traditional ads, but they’re not meant to be deceptive.

The benefits of digital marketing.

Digital marketing has become prominent largely because it reaches such a wide audience of people, but it offers a number of other advantages as well. These are a few of the benefits.

A broad geographic reach

When you post an ad online, people can see it no matter where they are (provided you haven’t limited your ad geographically). This makes it easy to grow your business’s market reach.

Cost efficiency

Digital marketing not only reaches a broader audience than traditional marketing but also carries a lower cost. Overhead costs for newspaper ads, television spots, and other traditional marketing opportunities can be high. They also give you less control over whether your target audiences will see those messages in the first place.

With digital marketing, you can create just 1 content piece that draws visitors to your blog as long as it’s active. You can create an email marketing campaign that delivers messages to targeted customer lists on a schedule, and it’s easy to change that schedule or the content if you need to do so.

Quantifiable results

To know whether your marketing strategy works, you have to find out how many customers it attracts and how much revenue it ultimately drives. But how do you do that with a non-digital marketing strategy?

Easier personalization

Digital marketing allows you to gather customer data in a way that offline marketing can’t. Data collected digitally tends to be much more precise and specific.

Imagine you offer financial services and want to send out special offers to people who have looked at your products. You know you’ll get better results if you target the offer to the person’s interest, so you decide to prepare 2 campaigns. One is for young families who have looked at your life insurance products, and the other is for millennial entrepreneurs who have considered your retirement plan.

Easy and convenient conversions

Digital marketing lets your customers take action immediately after viewing your ad or content. With traditional advertisements, the most immediate result you can hope for is a phone call shortly after someone views your ad. But how often does someone have the time to reach out to a company while they’re doing the dishes, driving down the highway, or updating records at work?

Digital marketing creates growth

Digital marketing should be one of the primary focuses of almost any business’s overall marketing strategy. Never before has there been a way to stay in such consistent contact with your customers, and nothing else offers the level of personalization that digital data can provide. The more you embrace the possibilities of digital marketing, the more you’ll be able to realize your company’s growth potential.


hope this article helped you learn more about digital marketing You may also want to see Beginner guid on internet marketing, and how to create a landing page with WordPres